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Security report for smilestore.co.nz

Smile Store · Retail · New Zealand

High risk. 5 critical or high findings in SSL/TLS, Security headers and 2 other checks.

Security score

47/100

Risk levelHigh

0–100, higher is better. How it is calculated

Smile Store is a New Zealand-based e-commerce platform specializing in oral health products for teeth, mouth, and face care. Positioned as NZ's first and favourite online oral health shop, it offers a wide range of dental and wellness products backed by a team of dental experts. The website targets New Zealand consumers seeking quality and affordable oral care solutions. Technically, the site employs modern web technologies including Google Tag Manager, Google Analytics, Facebook Pixel, and reCAPTCHA, ensuring a robust digital presence with moderate performance and good mobile optimization. Security posture is solid with HTTPS enforcement and CSRF protections, though some security headers could be improved. Privacy compliance is basic, with privacy and terms pages present but lacking cookie consent mechanisms. The absence of WHOIS data limits domain legitimacy verification, but the professional site presentation and content suggest a legitimate business. Strategic recommendations include enhancing security headers, implementing cookie consent, and publishing clear security and incident response policies.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      Unable to retrieve SSL certificate

      Could not establish secure connection to retrieve certificate information

      What to do: Check if the server is accessible and SSL/TLS is properly configured

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  3. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  4. Network security

    Services reachable from the internet are the first thing attackers probe. Anything open that does not need to be should be closed.

    • High

      High-Risk Service Exposed: FTP

      Port 21 (FTP) is publicly accessible - FTP - Often unencrypted file transfer

      What to do: Consider restricting access to FTP or implementing strong authentication

      • NIS2 21(2)(e)
      • IR 2024/2690 6.7.2(f): Implementing Regulation (EU) 2024/2690, Annex point 6.7.2(f): Network security
      • NIST CM-7: NIST SP 800-53 Rev. 5 CM-7: Least Functionality
      • NIST SC-7: NIST SP 800-53 Rev. 5 SC-7: Boundary Protection

Need hands-on remediation? Email guard@offseq.com

Keep watching smilestore.co.nz

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
65
Email security
85
DNS health
60
Network security
20
GDPR outside view
53
Average
47

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smile Store operates in the retail and e-commerce sectors, focusing on oral health and wellness products in New Zealand. Its competitive advantage lies in being an early entrant with expert-backed product curation and a comprehensive product catalog. The business model is direct online retail with delivery services, including free shipping over $50. The target market includes health-conscious consumers and families in New Zealand. Growth indicators include a broad product range and active marketing via Google and Facebook tracking tools. Partnerships with brands like 360PRO and Philips Sonicare are evident. The company maintains a consistent brand image and good content quality, supporting customer trust and engagement.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and use of Google reCAPTCHA to protect forms. CSRF tokens are embedded in meta tags, indicating protection against cross-site request forgery. However, the absence of explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options represents an area for improvement. No vulnerabilities or exposed sensitive data were detected in the HTML content. The lack of a published security policy or incident response contact reduces transparency and preparedness perception. Overall, the site is secure but could enhance its security framework and compliance documentation.

Recommendations

  1. Implement comprehensive security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  2. Add a cookie consent banner to comply with privacy regulations and improve user transparency.
  3. Publish a detailed security policy and incident response contact information to enhance trust and compliance.
  4. Verify and update WHOIS domain registration information to improve legitimacy and trust scores.
  5. Conduct regular security audits and vulnerability assessments to maintain and improve security posture.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smile Store
Description
Smile Store is NZ's first and favourite online oral health shop, stocked with quality, affordable & reliable products for your teeth, mouth and face
Key services
Online retail of oral health products, Expert advice and product curation, Delivery services with free shipping over $50
Content quality
good
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Facebook Pixel, Google reCAPTCHA, LazySizes (lazy loading images), Typekit Fonts, Bootstrap (implied by classes), Vue.js (implied by vue-notification classes)
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA for forms
  • No exposed sensitive data in HTML
  • Use of CSRF tokens in meta tags

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Facebook Pixel
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Facebook Pixel
Marketing tools
Facebook Pixel
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform focused on oral health products in New Zealand.
  2. No WHOIS data available, which is unusual and may indicate domain registration issues or privacy restrictions.
  3. No explicit privacy or cookie consent banners detected, which may impact GDPR compliance.
  4. Use of modern web technologies and tracking tools is evident.
  5. No security.txt or vulnerability disclosure policy found.
  6. Contact information is primarily via contact form; no explicit email or phone number found in the HTML content.
  7. No explicit security or incident response policies published.
Technical notes

Notes

The website uses a modern tech stack with asynchronous loading of analytics and tracking scripts, lazy loading of images, and integration of Google Fonts and Typekit. The presence of Vue.js components suggests a reactive frontend framework. Performance is moderate with good mobile responsiveness and SEO optimization through proper meta tags and structured data (JSON-LD). The CMS appears custom or proprietary, with no common CMS signatures detected. Hosting provider details are not evident from the HTML content. Opportunities exist to improve accessibility features and optimize security headers for enhanced protection.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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