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Security report for smarteyes.se

Smarteyes · Retail · Sweden

Medium risk. 6 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

57/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smarteyes is a well-established Swedish retail optician chain founded in 2007, offering a wide range of eyewear products including glasses, sunglasses, and contact lenses, alongside professional eye care services such as eye examinations. The company emphasizes affordable, high-quality Scandinavian design and operates over 70 physical stores across Sweden. As part of the global EssilorLuxottica group, Smarteyes benefits from strong market positioning and brand recognition. The website supports online booking and subscription services, reflecting a modern e-commerce approach. Technically, the website is built on a modern stack including React and Next.js, integrated with advanced search via Algolia, and uses robust analytics and consent management tools such as Google Tag Manager and OneTrust. The site is hosted with Cloudflare, ensuring good performance and security. Accessibility and SEO best practices are well implemented, providing a good user experience across devices. From a security perspective, the site enforces HTTPS, employs multiple security headers, and avoids exposing sensitive data. While no explicit security policy or incident response information is published, the overall security posture is strong. Privacy compliance is evident with comprehensive privacy and cookie policies and active consent mechanisms, aligning with GDPR requirements. Overall, Smarteyes presents a professional, trustworthy, and user-friendly online presence with strong business credibility and technical maturity. Strategic recommendations include publishing a dedicated security policy, incident response contacts, and vulnerability disclosure information to further enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
15/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching smarteyes.se

This scan found 16 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
70
Email security
85
DNS health
70
Network security
100
GDPR outside view
15
Average
57

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Smarteyes operates in the retail sector specializing in optical products and eye care services. Its competitive advantage lies in combining affordable pricing with Scandinavian design and professional optician services. The business model includes both physical retail and online sales, with innovative subscription offerings for eyewear and contact lenses. The company targets a broad demographic in Sweden, emphasizing accessibility and quality. Being part of EssilorLuxottica provides strategic partnerships and supply chain advantages. Growth indicators include a large store network and digital transformation initiatives. The partnership ecosystem includes payment providers like Klarna and technology partners such as Algolia and OneTrust.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and no visible exposure of sensitive information. The use of modern frameworks and secure third-party integrations further strengthens security. However, the absence of a publicly available security policy or incident response contact details represents a compliance gap. No known vulnerabilities or outdated libraries were detected in the provided content. The site respects user privacy with consent mechanisms and transparent policies, indicating a strong security culture. Overall, the risk is low but could be improved by enhancing transparency and incident readiness.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact information (e.g., security@ or abuse@ email).
  3. Implement and publicize a vulnerability disclosure program or security.txt file.
  4. Regularly review and update third-party scripts to mitigate potential vulnerabilities.
  5. Enhance transparency around data retention and privacy practices to build user trust.

Contact details published on the site

Addresses
Legal name
SYNOPTIK SWEDEN AB
Registration number
556607-7904
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smarteyes
Description
På Smarteyes vill vi att alla ska ha råd med designade glasögon av hög kvalitet. Boka synundersökning hos en av våra optiker snabbt och enkelt online. Smarteyes erbjuder prisvärda glasögon, solglasögon och kontaktlinser med skandinavisk design och professionell ögonvård.
Key services
Synundersökning (eye examinations), Glasögon (glasses), Solglasögon (sunglasses), Kontaktlinser (contact lenses), Online booking, Subscription services for glasses and lenses
Content quality
good
Branding
consistent

Technology

Stack
React, Next.js, Google Tag Manager, Algolia Search, OneTrust Cookie Consent, Cloudflare Insights, Adyen Payment, Auth0
Frameworks
Next.js
Platforms
Web
Performance
fast
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Multiple security headers present
  • No exposed sensitive data in HTML
  • Secure forms with proper labels and ARIA attributes

Analytics and tracking

Services
Google Analytics, Cloudflare Insights, Algolia Insights
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Klarna
Tracking pixels
Cloudflare Insights, OneTrust
Marketing tools
Algolia Insights, Monetate
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Comprehensive privacy and cookie policies with active consent mechanisms.
  3. Clear business information and contact details available.
  4. Use of modern web technologies and frameworks.
  5. Strong security posture with HTTPS and security headers.
  6. Part of a reputable parent company (EssilorLuxottica).
  7. Good SEO and accessibility practices observed.
  8. Multiple social media channels linked.
  9. No visible security vulnerabilities or exposed sensitive data.
Technical notes

Notes

The website is built on a modern, scalable infrastructure using React and Next.js, supported by Hippo CMS (Bloomreach) for content management. It leverages advanced search capabilities via Algolia and integrates multiple analytics and marketing tools including Google Tag Manager and OneTrust for consent management. Hosting through Cloudflare ensures fast content delivery and security. The site is mobile-optimized with good accessibility features and SEO metadata. Performance indicators suggest fast loading times and responsive design. The technical stack is well-chosen for an e-commerce and service-oriented retail platform, with opportunities to further optimize by consolidating scripts and enhancing security transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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