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Security report for smartcityapartments.com

Smart City Locating, LLC · Real Estate · United States

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

65/100

Risk levelMedium

0–100, higher is better. How it is calculated

Smart City Locating, LLC is a well-established apartment locating service founded in 2013, operating across nine major U.S. metro markets. The company offers free, personalized apartment search services through licensed local agents, complemented by moving concierge, utility setup, renters insurance, and internet setup services. Their market position is strong, supported by multiple industry awards and recognitions, indicating a reputable and trusted brand in the real estate sector. The website is professionally designed using WordPress and optimized with NitroPack, ensuring fast performance and excellent mobile responsiveness. The technical infrastructure includes extensive use of modern analytics and marketing tools, although privacy compliance mechanisms such as cookie consent and privacy policies are currently lacking. Security posture is solid with HTTPS enforced and domain registration protections in place, but DNSSEC is not enabled, representing a minor security gap. Overall, the site is trustworthy and business credible but would benefit from enhanced privacy compliance and security transparency.

Scanned

NIS2 and GDPR posture

GDPR outside view
35/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, LinkedIn

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching smartcityapartments.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
37
Security headers
70
Email security
70
DNS health
80
Network security
100
GDPR outside view
35
Average
65

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company targets apartment renters in major U.S. cities, leveraging licensed agents to provide a personalized locating experience. Their business model is service-based, offering free locating services funded likely through partnerships with apartment communities or service providers. The presence of multiple awards and recognitions highlights strong growth and market acceptance. The company maintains multiple physical offices across key cities, indicating a medium-sized operation with regional influence. Their partnership ecosystem includes insurance providers like Aetna. The website content and structured data reflect a mature digital presence with clear business information and contact channels, supporting customer trust and engagement.

Security posture

Smart City Locating demonstrates a mature security posture with HTTPS enforced and domain registration locked with multiple EPP status flags to prevent unauthorized changes. However, DNSSEC is not enabled, which is a recommended enhancement to protect against DNS spoofing. No privacy or cookie policies are published, which is a compliance gap especially for GDPR and other privacy regulations. Incident response contact is provided via a legal email address, but no dedicated security policy or vulnerability disclosure is found. The extensive use of third-party marketing and analytics scripts increases the attack surface and privacy risks, necessitating regular audits and consent mechanisms. Overall, the security posture is good but can be improved with better privacy compliance and DNS security.

Recommendations

  1. Enable DNSSEC on the domain to enhance DNS security and prevent spoofing attacks.
  2. Publish comprehensive privacy and cookie policies on the website to improve GDPR and privacy compliance.
  3. Implement a cookie consent banner or mechanism to obtain user consent for tracking and cookies.
  4. Create and publish a vulnerability disclosure policy or security.txt file to improve transparency and incident response readiness.
  5. Regularly review and audit third-party scripts and pixels to minimize privacy risks and potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
Smart City Locating, LLC
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Smart City Locating, LLC
Description
Smart City Locating is a free, full-service apartment locating company founded in 2013 by CEO Cassie Brown. Operating across nine major U.S. metro markets in five states, Smart City pairs renters with licensed local agents to match them with apartments that fit their needs, vibe, and budget. Services include apartment locating, moving concierge support, utility setup, renters insurance, and moving company referrals.
Key services
Apartment Locating, Moving Concierge, Utility Setup & Rate Negotiation, Internet & WiFi Setup, Renters Insurance
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, NitroPack optimization, Google Analytics, Google Tag Manager, TikTok Pixel, Facebook Pixel, Bing Ads, Snapchat Pixel, Pinterest, Taboola, Reddit Pixel, Oribi Analytics
Frameworks
WordPress Core, NitroPack
Platforms
Cloudflare DNS
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Domain locked with multiple EPP status flags
  • No DNSSEC enabled (recommend enabling)
  • No exposed sensitive data found
  • Use of licensed agents reduces risk of fraudulent listings

Analytics and tracking

Services
Google Analytics, Oribi Analytics, TikTok Analytics, Facebook Analytics
Tracking level
extensive
Privacy practices
poor

Advertising

Ad networks
Taboola, Bing Ads, Reddit Ads
Tracking pixels
Facebook Pixel, TikTok Pixel, Snapchat Pixel, Pinterest, Oribi Analytics
Marketing tools
NitroPack
Transparency
basic

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professionally designed WordPress site optimized with NitroPack.
  2. Extensive use of third-party marketing and analytics scripts.
  3. No explicit privacy, cookie, or terms of service pages found in the main HTML content.
  4. Contact information is clearly provided via structured data.
  5. Business is well-established with multiple awards and recognitions.
  6. No security or WAF blocking detected; site is fully accessible.
  7. DNSSEC not enabled, which is a minor security gap.
  8. No vulnerability disclosure or security.txt found.
  9. Tracking and advertising practices are extensive but lack visible consent mechanisms.
Technical notes

Notes

The website is built on WordPress and optimized with NitroPack, resulting in fast loading times and excellent mobile optimization. The tech stack includes multiple analytics and marketing pixels such as Google Analytics, TikTok Pixel, Facebook Pixel, and others, indicating a sophisticated marketing infrastructure. Hosting and DNS are managed via GoDaddy and Cloudflare respectively, providing reliable infrastructure. The site uses modern SEO and accessibility best practices, with well-structured metadata and JSON-LD structured data enhancing search engine visibility. Minor technical debt includes lack of DNSSEC and missing privacy compliance features. Overall, the technical implementation is robust, scalable, and aligned with industry standards.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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