Smarketer GmbH · Technology · Germany
Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.
Smarketer GmbH is a leading full-service Google Ads and Microsoft Advertising agency operating primarily in the D-A-CH region (Germany, Austria, Switzerland). The company specializes in paid search advertising, offering tailored strategies, campaign management, and performance optimization for a wide range of clients across industries. Their market position is strong, supported by certifications such as Google Partner and Microsoft Advertising Elite Partner, and a large client base exceeding 1000 customers. The website reflects a professional and comprehensive digital marketing service provider with a focus on transparency, performance-based billing, and expert consultation. Technically, the website is built on WordPress with modern optimizations including WP Rocket for performance, multilingual support via WPML, and integration of Google Tag Manager and Microsoft Clarity for analytics and tracking. The site is well-optimized for SEO, mobile responsiveness, and accessibility, with a fast loading experience and structured navigation. Consent management is implemented to comply with GDPR requirements. From a security perspective, the site uses HTTPS with a good SSL configuration and employs consent mechanisms for privacy compliance. However, explicit security headers are not detected, and there is no visible security policy or incident response information published. No vulnerabilities or suspicious content were found. The domain registration data is consistent with the business claims, using Cloudflare nameservers, indicating professional management. Overall, Smarketer GmbH presents a trustworthy, professional, and technically mature online presence suitable for business clients seeking expert digital advertising services. Strategic improvements could include publishing a security policy, adding security headers, and establishing a vulnerability disclosure program to enhance security posture and trust.
Scanned
NIS2 Art. 21(2)
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
6 findings rated critical or high. Fix these first.
These are the privacy signals visitors and data protection authorities look for under GDPR.
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
GDPR requires explicit consent for non-essential cookies
What to do: Implement a cookie consent banner that appears on first visit
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
Controls resources the browser is allowed to load
What to do: Implement a Content-Security-Policy appropriate for your application
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Each check with its score, findings and the evidence it collected.
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
Not counted
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Leaked records that mention smarketer.de, from OffSeq Breach.
2 subdomains affected
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Breach keeps ingesting new leaks, so these numbers can grow between scans.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Automated reading of the public site. Ratings are indicative.
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
Retrieved 2026-10-25
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