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Security report for shopheart.org

American Heart Association · Non-profit · United States

Low risk. 1 critical or high finding in SSL/TLS.

Security score

85/100

Risk levelLow

0–100, higher is better. How it is calculated

ShopHeart.org is the official merchandise e-commerce store for the American Heart Association (AHA), a large non-profit organization dedicated to cardiovascular health. The website offers branded products such as apparel, pins, cookbooks, and educational materials, with proceeds supporting the AHA's mission. The site is built on the Shopify platform using the Impulse theme, integrating modern e-commerce technologies and analytics tools to provide a smooth user experience. The presence of privacy and cookie policies with consent mechanisms reflects a commitment to regulatory compliance. Security posture is strong with HTTPS, security headers, and no visible vulnerabilities, although formal security policy and incident response information are not publicly available. WHOIS data is privacy protected, which is typical for non-profit entities, and does not detract from the site's legitimacy given the consistent branding and official social media links. Overall, the site demonstrates a professional and trustworthy online presence aligned with the American Heart Association's brand and mission.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching shopheart.org

This scan found 14 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
75
Email security
85
DNS health
85
Network security
100
GDPR outside view
88
Average
85

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The website serves as a fundraising and brand engagement channel for the American Heart Association by selling official merchandise. Its market position is strong as the official store, targeting general consumers interested in supporting cardiovascular health causes. The business model leverages e-commerce to generate revenue for non-profit initiatives. The site integrates with Shopify's ecosystem and partners with third-party services like rebuyengine for marketing enhancements. Social media integration and clear branding reinforce trust and community engagement. The absence of direct contact emails or phone numbers on the main page suggests a focus on digital engagement and support via forms and social channels. The site is well-positioned to maintain steady revenue streams through merchandise sales and brand loyalty.

Security posture

The website exhibits a mature security posture with enforced HTTPS, comprehensive security headers, and cookie consent mechanisms. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of a published security policy, vulnerability disclosure program, or incident response contacts indicates areas for improvement in transparency and readiness. The use of third-party scripts and analytics is standard but should be regularly audited to mitigate supply chain risks. Overall, the site balances user privacy and security well but could enhance trust by publishing formal security documentation and response procedures.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and user protections.
  2. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  3. Provide clear incident response contact information for security issues.
  4. Regularly review and update third-party scripts and dependencies to minimize vulnerabilities.
  5. Enhance accessibility features to improve compliance and user experience for all visitors.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
American Heart Association
Description
Featuring Go Red for Women merchandise, red dress pins, AHA cookbooks, apparel, brochures and more. Every purchase funds the American Heart Association’s mission of building healthier lives free of cardiovascular diseases and stroke.
Key services
Sale of branded merchandise, Fundraising for cardiovascular health initiatives
Content quality
good
Branding
consistent

Technology

Stack
Shopify, Google Analytics, Google Tag Manager, OneTrust Cookie Consent, rebuyengine, Cloudfront CDN
Frameworks
Shopify Impulse theme
Platforms
Shopify e-commerce platform
Performance
fast
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security headers
  • Cookie consent mechanism implemented
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, Shopify Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Shopify Pixel
Marketing tools
rebuyengine
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professionally designed Shopify store for the American Heart Association merchandise.
  2. Full content is accessible with no blocking or WAF challenges.
  3. Privacy and cookie policies are implemented with consent mechanisms.
  4. Multiple social media links point to official American Heart Association accounts.
  5. No exposed sensitive data or obvious security vulnerabilities detected.
  6. WHOIS data is privacy protected, which is common for non-profit organizations.
  7. Use of modern e-commerce technologies and analytics tools.
  8. No vulnerability disclosure or security policy pages found.
  9. Contact information is available via contact form and social media.
Technical notes

Notes

The site is built on Shopify using the Impulse theme, leveraging a modern tech stack including Google Analytics, Google Tag Manager, OneTrust for cookie consent, and rebuyengine for onsite marketing. Hosting is via Shopify's CDN and Cloudfront, ensuring fast load times and global availability. The site is mobile optimized with responsive design and preconnect/dns-prefetch hints for performance. Accessibility is basic but could be improved. SEO is supported by proper meta tags and Open Graph data. No technical debt or deprecated libraries were observed. Overall, the technical infrastructure is robust and well-suited for an e-commerce non-profit store.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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