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Security report for relevant.dk

Relevant · Marketing and advertising · Denmark

Partial score · DNS & email only

15/100

0–100, higher is better. How it is calculated

Scanned

3 of 7 checks could not complete. The site may be unreachable or blocking automated scans, so the results below cover only what could be checked. Try a rescan later.

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
4of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

Security headers
15
Network security
20
GDPR outside view
10
Average
15

Not counted

  • SSL/TLS: did not complete in this scan.
  • Email security: did not complete in this scan.
  • DNS health: did not complete in this scan.
  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The agency targets FMCG brands and retailers seeking creative shopper marketing and brand design solutions. Their business model revolves around providing BTL marketing and creative brand platform development. The presence of major Danish and international clients like Carlsberg, Arla, and Coca-Cola suggests strong industry relationships and a reputable client base. The company leverages social media, particularly Instagram, to showcase recent work and engage with audiences. No parent or subsidiary companies are identified, indicating an independent small-sized agency. The website content and structure support a focused and niche market positioning with growth potential in retail marketing services.

Security posture

The website employs HTTPS with a valid SSL certificate, ensuring encrypted communications. However, it lacks several recommended security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options, which could enhance protection against common web attacks. No security or incident response policies are published, and no dedicated contact channels for security incidents are provided. The use of third-party scripts like Google Tag Manager and Instagram feed plugins introduces potential risk vectors if not regularly updated. No vulnerabilities or exposed sensitive data were detected in the content. Overall, the security posture is moderate but would benefit from improved header configurations and transparency in security policies.

Recommendations

  1. Publish a comprehensive privacy policy and cookie policy with GDPR compliance details.
  2. Implement a cookie consent mechanism to comply with privacy regulations.
  3. Add security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  4. Create and publish a security policy and incident response contact information, including abuse@ or security@ email addresses.
  5. Regularly audit and update third-party scripts and plugins to mitigate vulnerabilities.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Relevant
Description
Relevant is an insights- and data driven creative shopper agency with core focus on BTL marketing and creative FMCG brand design. They help customers engage, build relationships and converse across cultures and media that make people stop and wonder. The agency is based in Denmark and offers services including shopper marketing, retail relations, brand design, and content creation.
Key services
Shopper marketing, Retail relations (Perfect pitch), Brand design, Content creation
Content quality
good
Branding
consistent

Technology

Stack
WordPress 6.8.1, jQuery 3.7.1, Google Tag Manager, Instagram Feed plugin, Contact Form 7 plugin, Uncode Theme
Frameworks
WordPress
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enforced
  • Google Tag Manager and Analytics implemented asynchronously

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
poor

Advertising

Marketing tools
Instagram Feed
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a professionally designed WordPress site for a Danish creative agency.
  2. No privacy or cookie policies explicitly found on homepage or main menu.
  3. Contact information includes a company email and contact form but no phone or physical address explicitly found.
  4. Social media presence is active on Instagram with embedded feed.
  5. No explicit security or incident response policies published.
  6. No vulnerability disclosure or security.txt file detected.
  7. Google Analytics and Tag Manager used for tracking.
  8. No WAF or blocking detected; site fully accessible.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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relevant.dk security report (partial scan) | Guard