The Red Kite Baby Co Ltd operates an e-commerce website focused on retailing baby products including travel systems, pushchairs, strollers, nursery furniture, and baby walkers. The company positions itself as an award-winning brand offering stylish and affordable baby products primarily targeting parents and caregivers in the UK. The website is built on the Wix platform, leveraging Wix's Thunderbolt framework and standard web technologies such as JavaScript, CSS, and HTML5. The site demonstrates good design quality, mobile optimization, and user experience, though it lacks comprehensive privacy and cookie policies. Security posture is moderate with no visible security headers or incident response contacts, and WHOIS data for the domain is unavailable due to domain registration errors, which slightly impacts trustworthiness. Overall, the website is functional and professional but would benefit from enhanced security and compliance measures.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
73/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
6 findings rated critical or high. Fix these first.
Email security
SPF, DKIM and DMARC stop others sending email that looks like it comes from your domain, a common route to phishing and invoice fraud.
Critical
No email authentication configured
Domain is vulnerable to email spoofing
What to do: Implement SPF, DKIM, and DMARC immediately
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
59
Security headers
40
Email security
60
DNS health
75
Network security
100
GDPR outside view
73
Average
68
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention redkitebaby.co.uk, from OffSeq Breach.
No leaked records found
Breach holds no records for redkitebaby.co.uk right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The business operates in the retail sector specializing in baby and nursery products, serving a niche market of parents and caregivers. Its business model is direct-to-consumer e-commerce, leveraging an award-winning product range to differentiate itself. The company appears to be a small UK-based entity with a physical address in Yate, England. The website's structured data and branding indicate a consistent and professional market presence. There is no evidence of partnerships or subsidiaries from the data provided. The lack of visible marketing or analytics tools suggests a focus on organic or direct sales channels. Growth indicators and revenue streams are not discernible from the website content alone.
Security posture
The website uses HTTPS (implied by canonical URLs) but lacks visible security headers such as Content-Security-Policy or X-Frame-Options, which are recommended best practices. No incident response or security contact information is provided, and no vulnerability disclosure or security.txt files are found. The absence of privacy and cookie policies indicates potential compliance gaps with GDPR and other privacy regulations. No third-party analytics or advertising scripts were detected, reducing tracking risks but also limiting marketing insights. The WHOIS lookup failure raises questions about domain registration legitimacy, though the website content itself appears legitimate. Overall, the security maturity is moderate but requires improvements in policy transparency and technical security controls.
Recommendations
Implement and publish comprehensive privacy and cookie policies to improve GDPR compliance and user trust.
Add security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to enhance protection against common web attacks.
Establish and display incident response contact information to facilitate security reporting and improve transparency.
Verify domain registration details and resolve WHOIS lookup issues to strengthen domain legitimacy and trustworthiness.
Conduct regular security audits of third-party scripts and platform configurations to identify and mitigate vulnerabilities.
Website is built on Wix platform with standard Wix scripts and styles.
No visible privacy, cookie, or terms of service pages found in the HTML content.
Contact information includes a UK phone number and physical address in Yate, England.
No email addresses or social media links explicitly found in the provided HTML snippet.
No security or incident response contact information found.
No visible analytics or advertising/tracking scripts detected in the provided content.
Website content is relevant to baby products and retail, with no adult or questionable content.
WHOIS data is unavailable due to domain naming error from Nominet UK.
No WAF or security blocking detected; content fully accessible.
Technical notes
Notes
The website is built on the Wix platform using the Thunderbolt rendering engine, with standard web technologies including JavaScript and CSS. The site loads multiple static resources from Wix's CDN infrastructure, indicating a managed hosting environment. Performance is moderate with standard Wix optimizations, and mobile responsiveness is good. Accessibility features are basic but present. SEO optimization is basic with meta tags and structured data but lacks advanced SEO enhancements. No custom analytics or marketing tools are detected, suggesting limited technical complexity. The site would benefit from enhanced security configurations and improved privacy compliance mechanisms.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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