Pure Magic is a small luxury e-commerce retailer specializing in handmade clothes for girls aged 1 to 14 years. The company offers limited collections of high-quality dresses and outfits, positioning itself as a niche brand in the luxury childrenswear market. The website is built on the Shopify platform using the Prestige theme, leveraging modern web technologies and payment integrations to provide a smooth shopping experience. The business is based in Latvia and was founded in 2020, consistent with the domain registration data. Security posture is solid with HTTPS enforced, domain transfer protections, and use of hCaptcha for forms, although some improvements such as enabling DNSSEC and publishing a security policy are recommended. Privacy compliance is addressed with clear privacy and cookie policies and consent mechanisms. Overall, the website is professional, trustworthy, and safe for general audiences.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
73/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
3 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
High
No Cookie Policy found
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
75
Security headers
75
Email security
35
DNS health
75
Network security
100
GDPR outside view
73
Average
72
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention puremagicdress.com, from OffSeq Breach.
No leaked records found
Breach holds no records for puremagicdress.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company targets a niche market of luxury handmade childrenswear, focusing on girls' dresses and bespoke garment services. Its business model is direct-to-consumer e-commerce via Shopify, with multiple payment options including credit cards, PayPal, and Klarna. The brand maintains an Instagram presence to engage customers. The domain age and registration details align well with the business history, indicating legitimacy. The company does not publicly disclose direct contact emails or phone numbers but provides a contact form. The website content and design quality support a premium brand image, aiding market positioning and customer trust.
Security posture
The website demonstrates a mature security posture with HTTPS enforced and domain status locked against unauthorized transfers or updates. Use of hCaptcha on forms helps mitigate bot abuse. However, the absence of DNSSEC and lack of a published security policy or incident response contact reduce the overall security maturity. No vulnerabilities or exposed sensitive data were detected in the analysis. Privacy compliance is well addressed with cookie consent and privacy policy. Recommendations include enabling DNSSEC, publishing security and incident response policies, and adding explicit security contact channels to enhance trust and readiness.
Recommendations
Enable DNSSEC on the domain to improve DNS security and prevent spoofing.
Publish a dedicated security policy page outlining security practices and commitments.
Add incident response contact information such as security@ or abuse@ email addresses.
Provide verified company contact emails and phone numbers to improve transparency.
Enhance accessibility features to improve compliance and user experience for all users.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Pure Magic
Description
Precious handmade clothes for girls from 1 till 14 years old. Limited collections of high quality handmade dresses and outfits for girls.
Key services
Handmade dresses, Luxury childrenswear, Bespoke/customized garment service
Domain locked with transfer and update prohibitions
Use of hCaptcha on forms
Cookie consent banner for GDPR compliance
Analytics and tracking
Services
Shopify Trekkie, Google Analytics, Facebook Pixel
Tracking level
moderate
Privacy practices
good
Advertising
Tracking pixels
Google Analytics (via Shopify Trekkie), Facebook Pixel, Shopify Pixel
Marketing tools
Shopify Inbox Chat, Shopify Payments, Shopify Web Pixels Manager
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is a professionally designed Shopify store selling handmade luxury children's dresses and accessories.
Clear privacy and cookie policies with consent mechanisms are implemented.
No direct contact emails or phone numbers found on homepage; contact likely via contact form.
Use of modern web technologies and Shopify platform ensures good performance and security.
No explicit security policy or incident response information published.
No DNSSEC enabled for domain; recommended for improved DNS security.
Social media presence on Instagram linked.
Payment options include major credit cards, PayPal, Apple Pay, Google Pay, Klarna, and Shop Pay.
No adult or questionable content detected; content is safe for general audiences.
Technical notes
Notes
The website is hosted on Shopify's infrastructure, leveraging Google Cloud Platform for hosting. It uses the Prestige theme version 4.7.2 and includes modern JavaScript libraries such as Flickity for carousels and LazySizes for image lazy loading. The site is mobile optimized and performs well with fast loading times. SEO is supported by proper meta tags and structured data (JSON-LD). Analytics and marketing tools include Shopify Trekkie, Google Analytics, Facebook Pixel, and Shopify Inbox Chat. The technical implementation is robust with no major issues detected, though enabling DNSSEC would further strengthen the domain's security posture.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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