Polar Shock Therapy operates a niche e-commerce website focused on selling high-quality ice baths and related accessories tailored for the Latvian climate. The business targets health-conscious consumers interested in cold therapy to boost immunity and wellness. The website is built on the Shopify platform using the Dawn theme, integrating multiple third-party marketing and analytics tools such as Facebook Pixel, Judge.me for reviews, and Hotjar for user behavior analysis. The site demonstrates good content quality, clear navigation, and mobile optimization, supporting a positive user experience. Security posture is adequate with HTTPS enforced and cookie consent implemented, though some security headers could be improved. WHOIS data is unavailable due to query limits, but the site shows legitimate business indicators including social media presence and customer reviews. Overall, the site is a small, focused retail operation with a solid digital presence and moderate technical maturity.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
60/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
3 findings rated critical or high. Fix these first.
GDPR outside view
These are the privacy signals visitors and data protection authorities look for under GDPR.
Critical
EU business without adequate privacy measures
EU businesses are subject to strict GDPR requirements
What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures
High
No Cookie Policy found
GDPR requires clear information about cookie usage
What to do: Add a dedicated cookie policy explaining cookie usage and purposes
This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
75
Security headers
75
Email security
55
DNS health
80
Network security
100
GDPR outside view
60
Average
74
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention polarshocktherapy.lv, from OffSeq Breach.
No leaked records found
Breach holds no records for polarshocktherapy.lv right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company positions itself in the health and wellness retail sector, specializing in cold therapy products like ice baths, accessories, apparel, and gift cards. Its market is primarily Latvian consumers seeking wellness solutions. The business model is direct-to-consumer e-commerce via Shopify, leveraging social media and customer reviews for trust building. The presence of sales and promotions indicates active marketing efforts. The company maintains a consistent brand identity and uses multiple marketing tools to engage customers. No parent or subsidiary companies are identified. The business appears small but professionally managed with a clear niche focus.
Security posture
The website employs HTTPS and includes a cookie consent banner, indicating awareness of privacy and security best practices. However, explicit security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options are not evident in the provided data, representing an area for improvement. No exposed sensitive data or vulnerabilities were detected in the HTML content. Third-party scripts are used extensively, which requires ongoing monitoring for security risks. Incident response and security policy information are not publicly available, suggesting limited transparency in these areas. Overall, the security posture is moderate but could be enhanced with additional headers and documented policies.
Recommendations
Implement and enforce security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to mitigate common web attacks.
Regularly audit and update third-party scripts to reduce risk from vulnerable dependencies.
Publish a clear security policy and incident response plan accessible to users to improve transparency and trust.
Enhance accessibility features to improve compliance and user experience for all visitors.
Consider adding explicit contact emails and phone numbers for customer support and security reporting to increase business credibility.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
Polar Shock Therapy
Description
Latvijas klimatiskajiem apstākļiem piemērotas, augstas kvalitātes ledus vannas. Atklāj, kā ledus peldes var paaugstināt imunitāti, enerģiju un uzlabot Tavu pašsajūtu.
Key services
Sale of ice baths, Sale of accessories and apparel related to cold therapy, Gift cards
Content quality
good
Branding
consistent
Technology
Stack
Shopify, JavaScript, Facebook Pixel, Judge.me Reviews, Hotjar, Pop Convert
Facebook Pixel, Google Analytics (via Google Tag Manager), Judge.me Reviews, Hotjar
Marketing tools
Pop Convert, Judge.me, Hotjar
Transparency
good
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high
Key observations
Website is a Shopify-based e-commerce store selling ice baths and related products.
Content is in Latvian with some English metadata.
Privacy policy and cookie consent mechanisms are implemented.
No WHOIS data available due to query limit error.
No signs of WAF or content blocking.
Multiple third-party marketing and analytics scripts are used.
No exposed sensitive data or obvious security vulnerabilities detected in HTML.
Social media presence on Facebook, Instagram, and TikTok.
No contact emails or phone numbers explicitly found in the HTML content provided.
Contact form is available on a dedicated contact page.
Technical notes
Notes
The website is built on Shopify using the Dawn theme, a modern and widely used e-commerce framework. It leverages JavaScript libraries and third-party services for marketing, analytics, and customer reviews. Performance is moderate with deferred and async loading of scripts to optimize page load times. Mobile optimization is good, and SEO metadata is properly configured with Open Graph and JSON-LD structured data. Accessibility is basic but present. The site uses Shopify's CDN for hosting, ensuring reliable uptime and scalability. Technical risks include reliance on multiple third-party scripts which require ongoing security management.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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Community rating
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