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Security report for pdinstore.com

PD Instore · Retail · United States

Medium risk. 6 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

70/100

Risk levelMedium

0–100, higher is better. How it is calculated

PD Instore is a well-established retail design-to-build partner with over 80 years of industry experience, specializing in visual merchandising and instore environment solutions. The company targets retail brands seeking innovative and comprehensive brand experience services, offering design, build, and rollout capabilities. Their market position is strong, supported by a large team and a broad portfolio of well-known brand partnerships. Technically, the website is built on WordPress using Elementor, with modern JavaScript libraries and Google Analytics integration, reflecting a moderate to good digital maturity. Security posture is adequate with HTTPS and cookie consent mechanisms in place, but lacks explicit security headers and published security policies. Privacy compliance is partial, with cookie consent but no visible privacy policy or terms of service. Overall, the website is professional and trustworthy but could improve transparency and security documentation.

Scanned

NIS2 and GDPR posture

GDPR outside view
65/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, LinkedIn, YouTube

      What to do: Document all third-party data sharing in your privacy policy

Need hands-on remediation? Email guard@offseq.com

Keep watching pdinstore.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
15
Email security
80
DNS health
85
Network security
100
GDPR outside view
65
Average
70

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the retail sector, providing end-to-end visual merchandising and instore solutions. Their business model is B2B, focusing on delivering creative and practical retail experiences. The presence of a 2nd Life Program and a partner site (neoPEG.com) indicates a diversified service offering. The company leverages digital marketing tools and social media to engage its audience. The domain age and registration details support legitimacy and business continuity. Growth indicators include a large team size and extensive project portfolio. Strategic partnerships and a comprehensive service suite position PD Instore competitively in the retail solutions market.

Security posture

The website employs HTTPS and a cookie consent mechanism with detailed categories, indicating awareness of privacy and security best practices. However, the absence of security headers such as Content-Security-Policy and lack of published security or incident response policies represent gaps. No vulnerabilities or exposed sensitive data were detected in the HTML content. The use of third-party scripts like Google Analytics and CookieYes requires ongoing monitoring for security risks. Incident response readiness and data protection officer contact information are not publicly available, which could hinder rapid response to security incidents. Overall, the security posture is moderate but can be enhanced with additional policies and technical controls.

Recommendations

  1. Publish a comprehensive privacy policy and terms of service pages linked prominently on the website.
  2. Implement and publish a formal security policy and incident response contact information.
  3. Add security HTTP headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to improve protection against common web attacks.
  4. Regularly audit and update third-party scripts and plugins to mitigate vulnerabilities.
  5. Enhance transparency by providing data retention policies and GDPR compliance details.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
PD Instore
Description
PD Instore is a design-to-build partner specializing in visual merchandising solutions and instore environments, with over 80 years of experience. They offer innovative retail and brand experience services including design, build, and rollout, partnering with well-known brands to enhance customer experience.
Key services
Design, Innovate, Build, Rollout, One-Stop Shop for retail solutions, 2nd Life Program
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Elementor, jQuery, Google Tag Manager, Google Analytics, Swiper.js, CookieYes cookie consent
Frameworks
Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
75/100
Good practices seen
  • HTTPS enabled
  • Cookie consent with granular categories
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website uses WordPress with Elementor builder.
  2. Cookie consent is implemented with detailed categories and user control.
  3. No explicit privacy policy or terms of service pages found in provided content.
  4. Contact information includes phone number and physical address in footer.
  5. Social media presence is active with links to LinkedIn, Instagram, Facebook, and YouTube.
  6. No security.txt or vulnerability disclosure found.
  7. No incident response or security contact information found.
  8. No certifications or security frameworks mentioned.
  9. Website content is professional and well-structured.
  10. No WAF or blocking detected; site fully accessible.
Technical notes

Notes

The website is built on WordPress with the Elementor page builder, utilizing modern JavaScript libraries including jQuery and Swiper.js for UI components. Google Tag Manager and Google Analytics are integrated for marketing and analytics purposes. CookieYes is used for cookie consent management, providing granular user control. The site is mobile optimized and uses lazy loading for images to improve performance. Hosting details are not explicit but domain registration is with Network Solutions. Performance is moderate with room for optimization. Accessibility features are basic, with some ARIA labels and skip links present. SEO is supported by proper meta tags and structured navigation. Technical risks include missing security headers and lack of explicit security documentation.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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