LocalPerformance is a German-based full-service performance marketing agency specializing in digital marketing solutions such as performance marketing, data analytics, social media marketing, SEO strategy, and strategic consulting. The company targets a broad range of clients including SMEs, large enterprises, startups, educational institutions, and media houses. Their market position is that of a professional and sustainable digital marketing partner focused on measurable results.
Technically, the website is built on WordPress using the Avada theme, integrating Google Tag Manager and Google Analytics with a GDPR-compliant cookie consent mechanism. The site demonstrates good mobile optimization, accessibility, and SEO practices, though performance is moderate. No hosting provider details were identified.
From a security perspective, the site uses HTTPS and has implemented cookie consent, but lacks visible security headers and a public vulnerability disclosure policy. No critical vulnerabilities were detected in the content. The absence of WHOIS data for the domain is a notable concern, potentially indicating recent registration or privacy protection, which impacts domain trustworthiness.
Overall, the website presents a professional and trustworthy front for its business, but domain registration transparency and enhanced security headers would improve its security posture and credibility.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
65/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
5 findings rated critical or high. Fix these first.
SSL/TLS
TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.
Critical
Unable to retrieve SSL certificate
Could not establish secure connection to retrieve certificate information
What to do: Check if the server is accessible and SSL/TLS is properly configured
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing X-Frame-Options header
Prevents clickjacking attacks
What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"
This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
Daily monitoring
Recommended
€25per month
TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
Email alerts on material changes and an exportable JSON history of every change.
Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.
Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
0
Security headers
50
Email security
65
DNS health
85
Network security
100
GDPR outside view
65
Average
61
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention localperformance.com, from OffSeq Breach.
No leaked records found
Breach holds no records for localperformance.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
LocalPerformance operates in the digital marketing sector with a focus on performance-driven campaigns and data analytics. Their competitive advantage lies in offering a comprehensive suite of marketing services tailored to diverse business models, including SMEs and large corporations. Revenue streams likely derive from consulting, campaign management, and digital strategy services. The company emphasizes measurable and sustainable marketing outcomes, appealing to clients seeking ROI-focused solutions. The partnership ecosystem includes Google services for analytics and advertising. Strategic observations suggest a mature digital presence but with room for improvement in domain transparency and security disclosures.
Security posture
The website demonstrates a moderate security maturity level with HTTPS enforced and a cookie consent mechanism aligned with GDPR requirements. However, the lack of security headers such as Content-Security-Policy and X-Frame-Options is a gap. No exposed sensitive data or vulnerable libraries were detected. Incident response and vulnerability disclosure mechanisms are not publicly visible, which may limit readiness for security incidents. Compliance with GDPR is evident, but additional certifications or security frameworks are not mentioned. Overall, the security posture is adequate for a marketing agency but could be enhanced with better header implementation and incident response transparency.
Recommendations
Implement comprehensive security headers including Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options to mitigate common web attacks.
Publish a security.txt file or a dedicated vulnerability disclosure policy page to facilitate responsible reporting of security issues.
Enhance WHOIS transparency or provide domain registration details on the website to improve trustworthiness.
Regularly audit and update third-party scripts and plugins to minimize vulnerabilities.
Increase visibility of incident response contacts and security policies to strengthen security culture and client confidence.
Site observations
Automated reading of the public site. Ratings are indicative.
Business
Company
LocalPerformance
Description
Full service performance marketing agency offering digital marketing solutions including performance marketing, data & analytics, social media marketing, SEO strategy, and strategic consulting targeting various business models.
Key services
Performance Marketing, Data & Analytics, Social Media Marketing, SEO Strategy, Strategic Consulting, Web Solutions
Content quality
excellent
Branding
consistent
Technology
Stack
WordPress, Avada Theme, Google Tag Manager, Google Analytics, Cookie Law Info Plugin
Frameworks
Avada
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good
Security
Observed score
85/100
Good practices seen
HTTPS enforced
Cookie consent mechanism implemented
No exposed sensitive data found
Analytics and tracking
Services
Google Analytics
Tracking level
moderate
Privacy practices
good
Advertising
Ad networks
Google Ads
Marketing tools
Cookie Law Info Plugin
Transparency
good
Site quality
Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high
Key observations
Website is fully accessible with rich content and professional design
Cookie consent mechanism is implemented and GDPR compliant
No security headers detected in provided data; recommend adding
WHOIS data missing, which is a concern for domain legitimacy
Contact phone number clearly displayed with German country code
No email addresses explicitly found in provided content
No terms of service page detected
Use of Google Analytics and Google Ads with user consent
No evidence of security.txt or vulnerability disclosure policy
Technical notes
Notes
The website is built on WordPress with the Avada theme, leveraging modern web technologies and integrations such as Google Tag Manager and Google Analytics. The site is mobile-optimized and accessible, with good SEO metadata and structured content. Performance is moderate, possibly due to rich media and third-party scripts. No critical technical debt or outdated technologies were identified. Hosting provider details are not disclosed. Opportunities exist to improve security headers and streamline third-party dependencies to enhance performance and security.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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