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Security report for kirby.com

Kirby · Retail · United States

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

71/100

Risk levelMedium

0–100, higher is better. How it is calculated

Kirby operates as a retailer and manufacturer of American made vacuum cleaners, targeting consumers seeking quality home cleaning products. The website is built on a WordPress platform with WooCommerce and Elementor, indicating a mature e-commerce infrastructure. The site integrates multiple marketing and analytics tools such as Google Tag Manager, Facebook Pixel, and HubSpot, reflecting a data-driven marketing approach. Accessibility is enhanced via the UserWay widget, and the site is mobile optimized with good SEO practices. However, the absence of WHOIS registration data raises concerns about domain legitimacy and ownership transparency. Security posture is moderate with HTTPS enforced but lacks explicit security headers and formal privacy or cookie policies. No direct contact information or incident response policies are visible, which may impact user trust and compliance. Overall, the site is professional and functional but would benefit from improved transparency and security disclosures.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching kirby.com

This scan found 22 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
30
Email security
70
DNS health
75
Network security
100
GDPR outside view
73
Average
71

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention kirby.com, from OffSeq Breach.

Total records
80
Employees
0
Customers
75
Third parties
5
Weak passwords
5%

3 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for kirby.com.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Kirby holds a recognized position in the vacuum cleaner retail market, leveraging direct e-commerce sales. The business model focuses on product quality and American manufacturing heritage. The extensive use of third-party marketing and analytics tools suggests a focus on customer acquisition and retention. Lack of visible contact details and WHOIS data may indicate privacy protection or a gap in transparency. The company appears medium-sized with a consistent brand presence and good content quality. There is no evidence of subsidiaries or parent companies from the data provided. Strategic partnerships or payment processors are not explicitly identified beyond common ad and analytics platforms.

Security posture

The website enforces HTTPS, which is a fundamental security requirement. However, no security headers such as Content-Security-Policy or X-Frame-Options were detected in the HTML content, which could expose the site to certain web-based attacks. The site uses multiple third-party scripts, increasing the attack surface and requiring vigilant script management. No vulnerabilities or exposed sensitive data were found in the content. The absence of privacy and cookie policies, as well as incident response or vulnerability disclosure information, indicates gaps in compliance and security transparency. The WHOIS data absence is a significant red flag for domain trustworthiness. Overall, the security posture is moderate but requires enhancements in headers, policies, and transparency.

Recommendations

  1. Implement and publish comprehensive privacy and cookie policies with explicit GDPR compliance statements.
  2. Add security headers such as Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options to improve defense against common web attacks.
  3. Publish incident response and vulnerability disclosure policies to enhance transparency and user trust.
  4. Investigate and resolve the WHOIS registration data absence to ensure domain legitimacy and compliance.
  5. Provide clear and accessible contact information including company emails and phone numbers to improve business credibility.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Kirby
Description
Kirby is a company specializing in American made vacuum cleaners, emphasizing quality and durability.
Key services
Vacuum cleaner sales, Customer support, Product information
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, Google Tag Manager, Facebook Pixel, Pinterest Tag, HubSpot, WooCommerce, WordPress, Elementor, UserWay accessibility
Frameworks
WordPress, WooCommerce, Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security and analytics scripts with async/defer
  • No exposed sensitive data in HTML

Analytics and tracking

Services
Google Analytics, HubSpot Analytics, Matomo
Tracking level
extensive
Privacy practices
poor

Advertising

Ad networks
Google Ads, Facebook Ads, Pinterest Ads, Affirm
Tracking pixels
Facebook Pixel, Pinterest Tag, HubSpot Analytics
Marketing tools
HubSpot, ClickCease
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is accessible with full content and no blocking detected.
  2. No WHOIS registration data available, which is unusual for a commercial site.
  3. No explicit privacy, cookie, or terms of service policies found in the HTML content.
  4. Multiple third-party marketing and analytics scripts are used extensively.
  5. No direct contact emails or phone numbers found in the visible content.
  6. Site uses WordPress with WooCommerce and Elementor, indicating a standard e-commerce setup.
  7. Good mobile and accessibility features detected via UserWay widget and responsive design.
  8. No security headers explicitly detected in the provided content.
  9. No vulnerability disclosure or incident response information found.
Technical notes

Notes

The website uses a modern WordPress CMS with WooCommerce for e-commerce functionality and Elementor for page building. It integrates multiple marketing and analytics technologies including Google Tag Manager, Facebook Pixel, HubSpot, Pinterest Tag, and Matomo. The site is mobile optimized and includes accessibility features via UserWay. Performance is moderate with asynchronous and deferred script loading. No hosting provider information was detected. The site lacks explicit security headers and formal privacy or cookie consent mechanisms. The technical stack is standard for retail e-commerce but could benefit from enhanced security configurations and privacy compliance implementations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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