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Security report for impel.ai

Impel AI · Transportation · United States

Medium risk. 5 critical or high findings in Security headers and SSL/TLS.

Security score

74/100

Risk levelMedium

0–100, higher is better. How it is calculated

Impel AI is a medium-sized technology company specializing in AI-powered customer lifecycle management solutions tailored for the automotive industry. Their platform integrates multiple AI modules such as Sales AI, Chat AI, Service AI, and Marketing AI to streamline automotive retail operations and enhance customer engagement. The company positions itself as an industry leader with a strong focus on innovation and customer-centric AI solutions. Technically, the website is built on WordPress, hosted on AWS infrastructure, and leverages modern analytics and marketing technologies including Google Analytics, Hotjar, Drift, and Facebook Pixel. The site is well-optimized for mobile and SEO, providing a professional user experience. Security posture is strong with HTTPS enforced, bot management, and consent management mechanisms in place, although DNSSEC is not enabled and no public vulnerability disclosure policy was found. Overall, the website reflects a mature digital presence with good compliance to privacy regulations and a clear business focus on automotive AI solutions.

Scanned

NIS2 and GDPR posture

GDPR outside view
100/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…
  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching impel.ai

This scan found 19 issues across 5 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
57
Security headers
15
Email security
85
DNS health
85
Network security
100
GDPR outside view
100
Average
74

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention impel.ai, from OffSeq Breach.

Total records
4
Employees
0
Customers
4
Third parties
0
Weak passwords
0%

1 subdomain affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for impel.ai.

Select it in the checkout above.

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Impel AI operates in the transportation sector, targeting automotive dealers, OEMs, and related businesses with AI-driven SaaS solutions. Their business model is B2B SaaS, offering a comprehensive AI Operating System that unifies customer touchpoints and automates workflows. The company has established partnerships and OEM programs, enhancing market credibility. Their content strategy includes white papers, case studies, blogs, and customer testimonials, supporting thought leadership and customer trust. The presence of multiple login portals indicates a segmented product offering. The company is relatively new (founded 2021) but shows signs of growth and strategic positioning in the automotive AI niche.

Security posture

The website demonstrates a solid security posture with HTTPS enforced, Cloudflare bot management cookies, Google reCAPTCHA integration, and enterprise-grade security claims on their trust center. Cookie consent is managed via CookieYes with granular controls, supporting GDPR compliance. No critical vulnerabilities or exposed sensitive data were detected in the HTML content. However, DNSSEC is not enabled, which could be improved. There is no publicly visible incident response or vulnerability disclosure policy, which is a gap in transparency and security readiness. The use of multiple third-party scripts necessitates ongoing security audits to mitigate supply chain risks.

Recommendations

  1. Enable DNSSEC to enhance DNS security and prevent spoofing.
  2. Publish a formal vulnerability disclosure policy or security.txt file to improve transparency and encourage responsible reporting.
  3. Add explicit incident response contact channels (e.g., security@ or abuse@ emails) on the trust or contact pages.
  4. Regularly review and update third-party scripts and dependencies to mitigate potential vulnerabilities.
  5. Consider obtaining and displaying recognized security certifications (e.g., ISO 27001) to strengthen trust.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Impel AI
Description
Impel AI is an advanced, industry-leading AI-Powered Customer Lifecycle Management platform for the automotive industry, providing an AI Operating System that unifies every touchpoint to empower teams and drive business growth.
Key services
Sales AI, Chat AI, Merchandising AI, Service AI, Marketing AI, AI Operating System platform
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Google Tag Manager, Google Analytics, Hotjar, Drift, LinkedIn Insight Tag, Facebook Pixel, Bing Ads, Ahrefs Analytics, CookieYes Consent Management
Platforms
AWS (inferred from AWS DNS and cookies), Auth0 (for authentication)
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Cloudflare DNS and AWS load balancers
  • Bot management cookie (__cf_bm)
  • Google reCAPTCHA integration
  • Consent management with CookieYes
  • Enterprise-grade security page and trust center

Analytics and tracking

Services
Google Analytics, Ahrefs Analytics, Hotjar, LinkedIn Insight Tag, Facebook Pixel, Bing Ads
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Facebook Ads, Google Ads, Bing Ads, LinkedIn Ads
Tracking pixels
Facebook Pixel, LinkedIn Insight Tag, Hotjar, Ahrefs Analytics, Drift
Marketing tools
Drift Chat, CookieYes Consent Management
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Comprehensive cookie consent mechanism implemented
  2. Multiple AI-driven automotive solutions offered
  3. Strong focus on security and compliance with dedicated trust center
  4. Use of modern analytics and marketing tools
  5. Mobile optimized and accessible website
  6. No exposed sensitive data or vulnerabilities detected
  7. No public incident response or vulnerability disclosure policy found
Technical notes

Notes

The website is built on WordPress CMS, hosted on AWS infrastructure with Cloudflare DNS and load balancing. It uses modern web technologies and integrates multiple analytics and marketing tools such as Google Tag Manager, Hotjar, Drift, and Facebook Pixel. The site is mobile-optimized with responsive design and accessibility features. Performance is moderate, likely influenced by multiple third-party scripts. SEO is well-implemented with comprehensive meta tags, Open Graph, and JSON-LD structured data. The technical stack supports a scalable and secure platform but could benefit from DNSSEC and further security hardening.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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