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Security report for humblegroup.se

Humble Group · Retail · Sweden

Medium risk. 7 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

Humble Group AB is a Swedish-based global FMCG conglomerate specializing in innovative, healthier, and sustainable consumer products. Founded in 2013, the company manages a portfolio of entrepreneurial brands focused on sugar-reduced, vegan, and natural ingredient products, targeting health-conscious consumers and investors. The website reflects a mature business with a strong market position in the Nordic and European FMCG sectors, emphasizing sustainability and growth. Technically, the site is built on WordPress with the Avada theme and integrates modern tools like Cookiebot for GDPR compliance and Google Tag Manager for analytics. The site is well-structured, mobile-optimized, and uses structured data for SEO. Security posture is good with HTTPS and domain protections, but lacks some security headers and explicit security policies. Overall, the site is professional, trustworthy, and compliant with basic privacy regulations, though it could improve transparency by adding privacy and terms policies. No blocking or WAF challenges were detected, allowing full content access and analysis.

Scanned

NIS2 and GDPR posture

GDPR outside view
50/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

Need hands-on remediation? Email guard@offseq.com

Keep watching humblegroup.se

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
62
Security headers
15
Email security
85
DNS health
85
Network security
40
GDPR outside view
50
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Humble Group operates as a holding company for a diverse set of FMCG brands, focusing on healthier and sustainable food products. Their subsidiaries include brands like Swedishcandy.com, True Gum, Wellibites, and others, each targeting niche markets such as vegan snacks, sugar-reduced confectionery, and functional foods. The business model leverages entrepreneurial brand growth and product innovation to capture market share in health-conscious consumer segments. Revenue streams are primarily from product sales across retail and e-commerce channels. The company maintains a clear investor relations presence, signaling transparency and growth ambitions. Partnerships and subsidiaries are well integrated, supporting a broad product portfolio and geographic reach. The company targets investors, retailers, and end consumers interested in sustainable FMCG products.

Security posture

The website demonstrates a solid security foundation with HTTPS enforced and domain registration protections such as clientDeleteProhibited status. Cookie consent is managed via Cookiebot, indicating GDPR awareness. However, the absence of security headers like Content-Security-Policy and X-Frame-Options is a gap that could expose the site to certain web-based attacks. No incident response or security policy information is published, which limits transparency for security communications. No vulnerabilities or exposed sensitive data were detected in the content. The site would benefit from publishing a security policy, incident response contacts, and implementing additional HTTP security headers to enhance protection and trust.

Recommendations

  1. Implement HTTP security headers including Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to mitigate common web vulnerabilities.
  2. Enable DNSSEC for the domain to improve DNS security and prevent spoofing.
  3. Publish a comprehensive privacy policy and terms of service pages linked prominently on the website.
  4. Add a security policy and incident response contact information to improve transparency and preparedness.
  5. Consider adding a vulnerability disclosure policy or security.txt file to facilitate responsible reporting.

Contact details published on the site

Legal name
Humble Group AB
Registration number
556794-4797
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Humble Group
Description
Humble är en global FMCG-koncern av snabbväxande, entreprenörsdrivna företag som specialiserar sig på innovativa, hälsosammare och mer hållbara konsumentprodukter.
Key services
Brand management, Product innovation, Market expansion, Sustainable FMCG product development
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, Avada Theme, Slider Revolution, Cookiebot, Google Tag Manager, Google Site Kit
Frameworks
Avada Framework
Platforms
WordPress CMS
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • Cookie consent via Cookiebot
  • Domain status includes clientDeleteProhibited and other EPP locks

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
basic

Advertising

Tracking pixels
Cookiebot session tracker
Marketing tools
Cookiebot
Transparency
basic

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Content is professionally presented with clear business focus on FMCG and sustainability.
  3. Strong use of structured data and SEO best practices.
  4. Cookie consent is implemented via Cookiebot, indicating GDPR awareness.
  5. No explicit privacy policy or terms of service pages found in the provided content.
  6. Multiple subsidiary brands are clearly listed with descriptions and external links.
  7. Social media presence includes LinkedIn and YouTube.
  8. No direct company contact emails or phone numbers found in the HTML content; contact is via forms and contact page links.
  9. No security.txt or vulnerability disclosure found.
  10. No security headers detected in provided data; SSL is enabled and domain locks are set.
Technical notes

Notes

The website is built on WordPress using the Avada theme and Slider Revolution plugin, indicating a modern and flexible CMS infrastructure. Cookiebot is used for cookie consent management, and Google Tag Manager is deployed for analytics, reflecting a mature digital marketing setup. The site is mobile-optimized with responsive design and good SEO practices including structured data (JSON-LD) and Open Graph metadata. Performance is moderate, with some minified CSS and JS assets. Hosting details are not explicit, but domain registrar is GoDaddy. Accessibility is basic, with room for improvement in ARIA roles and keyboard navigation. Overall, the technical stack supports a professional and scalable web presence but could benefit from enhanced security configurations and accessibility improvements.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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