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Security report for hallmark.com

Hallmark · Retail · United States

Low risk. 3 critical or high findings in SSL/TLS and GDPR outside view.

Security score

78/100

Risk levelLow

0–100, higher is better. How it is calculated

Hallmark is a well-established retail company specializing in greeting cards, gifts, ornaments, home decor, and gift wrap products. The website reflects a strong market position with a comprehensive e-commerce platform targeting general consumers seeking celebratory and holiday-related products. The company leverages advanced digital marketing and analytics tools such as Bloomreach Exponea, Datadog RUM, and Adobe DTM to enhance user experience and monitor performance. The site is professionally designed, mobile-optimized, and provides clear navigation and rich content, supporting a high level of user engagement and trust. Security measures include HTTPS enforcement, Google reCAPTCHA Enterprise for bot protection, and consent management via OneTrust, indicating a mature security posture. However, the absence of publicly available WHOIS data is noted, likely due to privacy protection, but does not detract from the overall legitimacy given the brand's prominence. Strategic recommendations include publishing explicit security policies, vulnerability disclosure information, and enhancing transparency around data protection officer contacts to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
73/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1
    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching hallmark.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
52
Security headers
80
Email security
80
DNS health
80
Network security
100
GDPR outside view
73
Average
78

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Hallmark operates in the retail sector with a focus on greeting cards and gift products, serving a broad consumer base. The business model centers on e-commerce sales supplemented by loyalty programs such as Hallmark+ and Crown Rewards, enhancing customer retention. The website's extensive product categorization and international alternate URLs indicate a global reach. Partnerships with marketing and analytics service providers like Bloomreach and Datadog support sophisticated customer engagement and operational insights. The brand's consistent and professional online presence reinforces its market leadership. Growth opportunities may lie in expanding digital personalization and enhancing security transparency to meet evolving regulatory requirements.

Security posture

The website demonstrates a solid security foundation with HTTPS, advanced bot mitigation via Google reCAPTCHA Enterprise, and comprehensive consent management. Use of Datadog RUM and Adobe DTM indicates active monitoring and analytics. No critical vulnerabilities or exposed sensitive data were detected in the analysis. However, the lack of publicly available security policies, incident response contacts, and vulnerability disclosure mechanisms suggests areas for improvement. Compliance with GDPR is indicated through privacy and cookie policies. Overall, the security maturity is good but could be enhanced by formalizing incident response and disclosure practices.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide clear contact information for the Data Protection Officer or security team.
  4. Regularly audit and update third-party scripts to mitigate potential vulnerabilities.
  5. Enhance user education on privacy and security practices through visible site content.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Hallmark
Description
Shop Hallmark for the biggest selection of greeting cards, Christmas ornaments, gift wrap, home decor and gift ideas to celebrate holidays, birthdays, weddings and more.
Key services
Greeting cards, Gifts, Ornaments, Home decor, Gift wrap
Content quality
excellent
Branding
consistent

Technology

Stack
JavaScript, Google reCAPTCHA Enterprise, Bloomreach Exponea, Datadog RUM, Adobe DTM, Demandware (Salesforce Commerce Cloud), Mustache templates
Frameworks
Salesforce Commerce Cloud
Platforms
Web
Performance
moderate
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Google reCAPTCHA Enterprise for bot protection
  • Datadog RUM for monitoring
  • Consent management via OneTrust
  • Secure form inputs with validation

Analytics and tracking

Services
Datadog RUM, Adobe DTM, Bloomreach Exponea
Tracking level
extensive
Privacy practices
good

Advertising

Tracking pixels
Datadog RUM, Adobe DTM, Bloomreach Exponea
Marketing tools
Bloomreach Exponea, Adobe DTM, Datadog RUM
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and fully functional.
  2. Strong branding and consistent user experience.
  3. Comprehensive privacy and cookie policies with consent management.
  4. Use of advanced analytics and monitoring tools.
  5. No signs of phishing or malware.
  6. WHOIS data unavailable, but website legitimacy is supported by brand recognition and content.
Technical notes

Notes

The website is built on Salesforce Commerce Cloud (Demandware), utilizing modern JavaScript frameworks and templating engines like Mustache. It integrates multiple third-party services for analytics, personalization, and security, including Bloomreach Exponea, Datadog RUM, and Google reCAPTCHA Enterprise. The site is mobile-optimized with responsive design and accessibility considerations. Performance is moderate, with preloading of fonts and stylesheets to improve load times. SEO is well addressed with comprehensive meta tags, Open Graph, and JSON-LD structured data. The technical infrastructure supports a robust e-commerce experience but could benefit from enhanced hosting provider transparency and continuous performance optimization.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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