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Security report for gsmarketing.com

GSM · Transportation · United States

Medium risk. 4 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

57/100

Risk levelMedium

0–100, higher is better. How it is calculated

GSM is a well-established automotive marketing company specializing in omnichannel marketing solutions aimed at increasing customer retention and acquisition for automotive dealerships. With over 30 years of industry experience, GSM positions itself as a trusted partner offering digital, direct, lifecycle, and data-driven marketing services. The company targets automotive dealerships and related businesses primarily in the United States. The website reflects a mature business with consistent branding and a professional online presence supported by HubSpot CMS and marketing automation tools. Technically, the site uses modern technologies including Google Tag Manager, Google Analytics, and various JavaScript libraries to enhance user experience and marketing effectiveness. Security posture is solid with HTTPS enforced and some security headers present, though the absence of explicit cookie consent mechanisms and published security policies indicates room for improvement in privacy compliance and transparency. Overall, GSM demonstrates a credible and professional business presence with good technical implementation and moderate privacy compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching gsmarketing.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
45
Email security
70
DNS health
85
Network security
100
GDPR outside view
43
Average
57

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

GSM operates in the transportation sector focusing on automotive marketing solutions. Their business model is B2B, serving automotive dealerships with a comprehensive suite of marketing services including digital advertising, direct mail, email marketing, and customer lifecycle management. The company leverages data analytics and customer journey mapping to optimize marketing effectiveness. Their market position is supported by decades of experience and a strong focus on customer success. The partnership with forcemktg.com suggests strategic alliances to enhance service offerings. The website content and resource sections indicate ongoing engagement with industry trends and client education, supporting growth and competitive advantage.

Security posture

The website enforces HTTPS and uses security headers such as X-UA-Compatible, contributing to a good baseline security posture. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the lack of published security policies, incident response contacts, and vulnerability disclosure mechanisms limits transparency and may impact trust for security-conscious clients. Privacy compliance is basic, with no visible cookie consent banner or detailed cookie policy. The use of Google Analytics and HubSpot tracking scripts indicates moderate user tracking, but privacy controls appear limited. Overall, the security posture is adequate for a marketing website but could be enhanced by adding explicit privacy and security documentation and consent mechanisms.

Recommendations

  1. Implement a visible cookie consent banner and detailed cookie policy page to improve GDPR and privacy compliance.
  2. Publish terms of service and security policy pages to enhance transparency and trust.
  3. Add an incident response contact email (e.g., security@ or abuse@) and consider publishing a vulnerability disclosure policy or security.txt file.
  4. Enhance accessibility features to improve compliance and user experience for all visitors.
  5. Regularly review and update third-party scripts and libraries to mitigate potential vulnerabilities.

Contact details published on the site

Addresses
Legal name
GSM
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
GSM
Description
GSM is an automotive marketing company specializing in omnichannel marketing solutions to increase customer retention and acquisition.
Key services
Digital Marketing, Direct Marketing, Lifecycle Marketing, Data Solutions, Customer Journey Marketing
Content quality
good
Branding
consistent

Technology

Stack
HubSpot CMS, jQuery 1.7.1, Google Tag Manager, Google Analytics, FontAwesome, WOW.js, Smooth Scroll, jQuery Modal
Frameworks
HubSpot CMS
Platforms
HubSpot
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
80/100
Good practices seen
  • HTTPS enforced
  • No exposed sensitive data in HTML
  • Use of Google Tag Manager and HubSpot analytics with privacy consent listener

Analytics and tracking

Services
Google Analytics, HubSpot Analytics
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads
Tracking pixels
HubSpot Analytics, Brand Display
Marketing tools
HubSpot, Brand Display
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content rich.
  2. Strong focus on automotive marketing solutions with clear service offerings.
  3. Use of HubSpot CMS and marketing automation tools.
  4. Contact information is clearly presented including phone, email, physical address, and contact form.
  5. No explicit cookie consent banner or terms of service page found.
  6. Security posture is good with HTTPS and some security headers but lacks published security policies.
  7. Active social media presence with links to Facebook, Twitter, LinkedIn, and YouTube.
  8. Blog and resource sections provide ongoing content and industry insights.
Technical notes

Notes

The website is built on HubSpot CMS, leveraging its marketing automation and analytics capabilities. It uses jQuery 1.7.1, Google Tag Manager, Google Analytics, FontAwesome icons, WOW.js for animations, Smooth Scroll, and jQuery Modal for UI enhancements. The site is mobile responsive with good SEO meta tags including Open Graph and Twitter cards. Hosting is provided by HubSpot, ensuring reliable uptime and performance. The site loads moderately fast but could benefit from optimization of third-party scripts. The technical implementation is modern and aligns with industry standards for marketing websites, though updating jQuery to a more recent version could improve security and performance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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