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Security report for freefrom.lv

FreeFrom · Retail · Latvia

Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

FreeFrom is a Latvian-based e-commerce retailer specializing in household, personal care, garden supplies, and dietary supplements. The website targets Latvian consumers and offers multilingual support in Latvian, English, and Russian. The business model is focused on online retail with discounted offers and a diverse product catalog. The company appears to be a small-sized business founded around 2021, with a consistent brand presence and moderate trust indicators such as product reviews and social media engagement. Technically, the website is built on WordPress with WooCommerce and Elementor, leveraging modern plugins and tracking tools like Google Analytics and Facebook Pixel. The site is mobile-optimized and SEO-friendly but lacks explicit privacy and cookie policies, which impacts privacy compliance. Security posture is adequate with HTTPS enabled but missing some recommended security headers. Overall, the website is functional and professional but could improve in privacy and security best practices.

Scanned

NIS2 and GDPR posture

GDPR outside view
33/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

Need hands-on remediation? Email guard@offseq.com

Keep watching freefrom.lv

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
30
Email security
65
DNS health
85
Network security
100
GDPR outside view
33
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

The company operates in the retail and e-commerce sectors, focusing on household and personal care products. Its competitive advantage lies in offering discounted products and a broad product range with multilingual accessibility. Revenue streams are primarily from online sales. The target customer segment includes Latvian-speaking consumers interested in affordable household and personal care items. The website's partnership ecosystem includes integrations with major analytics and marketing platforms but no direct partner domains were identified. Growth indicators include recent product additions and active marketing pixels. Strategic observations suggest the company could enhance trust by publishing comprehensive privacy and security policies.

Security posture

The website demonstrates a moderate security maturity level with HTTPS enforced and nonce tokens used in wishlist functionality. However, the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options is a gap. No exposed sensitive data or vulnerable libraries were detected in the HTML source. Compliance with GDPR is unclear due to missing privacy and cookie policies. Incident response readiness and security culture indicators are not evident from the public content. The use of third-party marketing and analytics tools increases the importance of robust data protection measures. Overall, the security posture is functional but could benefit from enhanced header policies and documented compliance.

Recommendations

  1. Implement and enforce security headers including Content-Security-Policy, X-Frame-Options, X-Content-Type-Options, and Referrer-Policy to improve security posture.
  2. Publish a comprehensive privacy policy and cookie policy with clear GDPR compliance statements to enhance privacy compliance and user trust.
  3. Introduce a cookie consent mechanism to comply with EU regulations and improve transparency on data collection.
  4. Regularly audit and update WordPress core, themes, and plugins to mitigate vulnerabilities and maintain security.
  5. Enhance incident response readiness by providing clear security contact channels and documenting security policies publicly.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
FreeFrom
Description
Online store offering discounts and products in categories such as garden supplies, food, dietary supplements, body and hair care, facial care, laundry care, home cleaning, children's body care, and gifts.
Key services
Online product sales, Discounted offers, Multilingual website support (Latvian, English, Russian)
Content quality
good
Branding
consistent

Technology

Stack
WordPress, WooCommerce, Elementor, YITH WooCommerce Wishlist, Google Analytics, Facebook Pixel, Google Tag Manager, WPML (multilingual plugin), MonsterInsights, Select2, jQuery
Frameworks
WooCommerce, Elementor
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
70/100
Good practices seen
  • HTTPS enabled
  • No exposed sensitive data in HTML
  • Use of nonce tokens in add-to-wishlist links

Analytics and tracking

Services
Google Analytics, Facebook Pixel, Google Tag Manager, MonsterInsights
Tracking level
moderate
Privacy practices
basic

Advertising

Ad networks
Google Ads
Tracking pixels
Facebook Pixel, Mailchimp
Marketing tools
MonsterInsights, Mailchimp
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate

Key observations

  1. Website is a Latvian e-commerce store selling household and personal care products.
  2. Content is well structured with multilingual support (Latvian, English, Russian).
  3. No privacy policy, cookie policy, or terms of service pages detected in the main HTML content.
  4. Contact information including phone and email is clearly presented in the header.
  5. Use of modern WordPress plugins and technologies indicates moderate technical maturity.
  6. Security headers are not explicitly present in the HTML source; HTTPS is enabled.
  7. Tracking and marketing tools are extensively used including Google Analytics and Facebook Pixel.
  8. No signs of adult or NSFW content.
  9. WHOIS data unavailable due to query limit; registrant info unknown.
Technical notes

Notes

The website is built on a modern WordPress platform using WooCommerce for e-commerce functionality and Elementor for page building. It integrates multiple third-party scripts for analytics and marketing, including Google Analytics, Facebook Pixel, and Mailchimp. The site is multilingual, supporting Latvian, English, and Russian via WPML. Performance is moderate with good mobile optimization and SEO practices. However, the lack of explicit security headers and privacy policies indicates technical debt in security and compliance areas. Hosting provider details are not discernible from the HTML. Overall, the technical infrastructure supports business needs but requires improvements in security and privacy implementations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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