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Security report for einhell.bg

Einhell Bulgaria · Retail · Bulgaria

Medium risk. 7 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

63/100

Risk levelMedium

0–100, higher is better. How it is calculated

Einhell.bg is the Bulgarian e-commerce website for Einhell, a well-known manufacturer and retailer of power tools and garden equipment. The site targets DIY enthusiasts, gardeners, and professionals, offering a wide range of battery-powered and electric tools, stationary machines, and accessories. The website is part of the international Einhell group, reflecting a consistent brand presence and partnerships with high-profile entities such as Mercedes-AMG PETRONAS F1 Team and FC Bayern München. The business model focuses on direct online sales supported by a customer account system and dealer/service locator features. Technically, the website is built on TYPO3 CMS with modern JavaScript frameworks and integrates privacy-friendly analytics (Matomo) and consent management (Usercentrics). The site is mobile-optimized, accessible, and SEO-friendly, providing a good user experience. Security is robust with HTTPS, security headers, CAPTCHA protection, and secure authentication via Keycloak. No critical vulnerabilities or exposed sensitive data were detected. Privacy compliance is strong, with a comprehensive privacy policy, cookie consent mechanisms, and GDPR adherence. However, explicit security policies and incident response contacts are not publicly available, representing an area for improvement. WHOIS data confirms the domain's legitimacy and consistency with the business identity. Overall, Einhell.bg is a professional, secure, and trustworthy e-commerce platform with good technical and privacy practices. Strategic enhancements in security transparency and vulnerability disclosure would further strengthen its posture.

Scanned

NIS2 and GDPR posture

GDPR outside view
45/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

7 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching einhell.bg

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
15
Email security
85
DNS health
60
Network security
100
GDPR outside view
45
Average
63

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Einhell.bg operates in the retail and manufacturing sectors, focusing on power tools and garden equipment. The company leverages its international brand reputation and partnerships to maintain a strong market position in Bulgaria. The e-commerce platform supports direct sales and customer engagement through account management and localized content. The product range is extensive, covering cordless systems, electric tools, stationary machines, and garden accessories. The site integrates advanced marketing and analytics tools while respecting user privacy. Growth potential lies in expanding digital services, enhancing security policies, and increasing transparency to build customer trust further.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and bot protection via FriendlyCaptcha. Authentication is handled securely through Keycloak with OpenID Connect protocols. Privacy compliance is evident through Usercentrics CMP and a detailed privacy policy. No critical vulnerabilities or exposed sensitive data were found in the HTML content. However, the absence of a dedicated security policy page and incident response contacts limits transparency. Implementing a vulnerability disclosure program and publishing security policies would improve readiness and trust. Overall, the site balances usability and security effectively.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency.
  2. Implement a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  3. Regularly audit third-party scripts and dependencies for vulnerabilities and update them promptly.
  4. Enhance data retention policy disclosures to comply fully with GDPR and build user trust.
  5. Continue monitoring and improving accessibility and mobile optimization to maintain high user experience standards.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Einhell Bulgaria
Description
Правилният инструмент за вашите проекти в дома и градината | Електрически инструменти с батерия, мощни стационарни машини и висококачествени градински инструменти с отлично съотношение цена-качество | Открийте на Einhell.bg сега!
Key services
Sales of cordless and electric tools, Garden machinery, Stationary machines, Accessories and batteries
Content quality
good
Branding
consistent

Technology

Stack
TYPO3 CMS, JavaScript, Matomo Analytics, Usercentrics CMP, FriendlyCaptcha, EasyXDM, Google Tag Manager, Vue.js (compare list app)
Frameworks
TYPO3 CMS
Platforms
Web
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of CAPTCHA (FriendlyCaptcha) for bot protection
  • Consent management via Usercentrics
  • No exposed sensitive data in HTML
  • Secure login via Keycloak with OAuth2/OpenID Connect

Analytics and tracking

Services
Matomo
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Matomo, BazaarVoice, Zoovu
Marketing tools
Usercentrics CMP
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform for Einhell power tools and garden equipment in Bulgaria.
  2. Content is comprehensive with product listings, company info, and customer account features.
  3. Strong privacy and cookie consent mechanisms are implemented.
  4. Security best practices are observed with HTTPS, security headers, and CAPTCHA.
  5. No signs of malicious or suspicious activity detected.
  6. WHOIS data confirms legitimate ownership and domain registration.
Technical notes

Notes

The website is built on TYPO3 CMS, a robust and scalable content management system, enhanced with modern JavaScript frameworks including Vue.js for interactive components like the compare list. It uses Matomo for privacy-focused analytics and Usercentrics for consent management, reflecting a strong commitment to privacy compliance. The site loads external resources from trusted domains and employs CAPTCHA to mitigate automated abuse. Performance is moderate, with good mobile optimization and accessibility features. Hosting appears to be managed within the Einhell group infrastructure, ensuring control over security and availability. Opportunities exist to optimize loading times further and streamline third-party integrations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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