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Security report for dyson.com

Dyson Suomi · Retail · Finland

Medium risk. 5 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

56/100

Risk levelMedium

0–100, higher is better. How it is calculated

Dyson's Finnish website presents a professional and well-structured digital storefront focused on retailing advanced home and personal care technology products. The site targets Finnish consumers with localized content, multiple product categories, and comprehensive customer support options including phone and chat. Technically, the site leverages Adobe Experience Manager CMS, Akamai CDN, and integrates marketing and analytics tools such as Adobe Launch, Google Analytics, and New Relic. However, a critical security weakness is the absence of a valid SSL certificate and enabled TLS protocols, severely impacting the site's security posture. Privacy and cookie policies are comprehensive and GDPR compliant, reflecting good privacy practices. Business information aligns with Dyson's global brand, reinforcing trust. Overall, the site is functional and user-friendly but requires urgent security improvements to protect user data and maintain trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
18/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching dyson.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
70
Email security
60
DNS health
85
Network security
100
GDPR outside view
18
Average
56

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Dyson operates as a large retail entity specializing in innovative technology products for home and personal use. The Finnish site supports direct sales, warranty activation, and customer service, indicating a direct-to-consumer business model. The presence of Klarna payment options and Postnord shipping integration highlights a mature e-commerce ecosystem. The site’s multilingual and regional targeting capabilities suggest a global market strategy. Trust signals such as price guarantees and trial periods enhance customer confidence. The business model focuses on premium product offerings with strong after-sales support, positioning Dyson as a market leader in its sector.

Security posture

The website demonstrates a moderate security maturity level with several standard security headers implemented, including HSTS, X-Frame-Options, and X-XSS-Protection. However, the lack of a valid SSL certificate and disabled TLS protocols represent critical vulnerabilities that expose users to data interception and undermine trust. No explicit incident response or vulnerability disclosure policies are found, indicating potential gaps in security governance. Privacy compliance is strong, but the absence of secure transport is a major risk. Immediate remediation of SSL/TLS configuration is essential to elevate the security posture and comply with industry best practices.

Recommendations

  1. Install and maintain a valid SSL/TLS certificate to enable HTTPS across the site.
  2. Enable modern TLS protocols (TLS 1.2 or 1.3) and disable deprecated protocols.
  3. Implement OCSP stapling and session resumption to improve security and performance.
  4. Publish a security policy and vulnerability disclosure program to enhance transparency.
  5. Regularly audit and update security headers and privacy notices to maintain compliance.
Technical notes

Notes

The site is built on Adobe Experience Manager CMS and hosted via Akamai CDN, ensuring scalability and performance. It uses modern JavaScript libraries and lazy loading for images, enhancing user experience and load times. Integration with Salesforce for embedded messaging and multiple analytics tools indicates a mature digital marketing infrastructure. Performance is moderate, with room for optimization. Mobile responsiveness and accessibility features are well implemented. However, the critical lack of SSL/TLS undermines the otherwise solid technical foundation and poses significant operational risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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