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Security report for colgate.com

Colgate · Retail · United States

Low risk. 3 critical or high findings in Security headers.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Colgate's website serves as a comprehensive oral health and dental care resource, showcasing their product lines and educational content. The site targets consumers (B2C) with a focus on brand promotion and oral care education. The technical infrastructure is modern, leveraging Adobe Experience Manager as the CMS, with integrations of multiple analytics and marketing tools such as Google Tag Manager, Bazaarvoice, and Facebook Pixel. The site is well-optimized for performance, mobile responsiveness, and accessibility, reflecting a mature digital presence. Security posture is strong with HTTPS enforcement and security headers, though explicit security policies and incident response contacts are not published. Privacy compliance is robust, featuring a cookie consent mechanism and accessible privacy and cookie policies. The WHOIS data is unavailable, which slightly impacts trust but is mitigated by the strong brand presence and consistent content. Overall, the site is professional, secure, and user-friendly, supporting Colgate's market leadership in oral care.

Scanned

NIS2 and GDPR posture

GDPR outside view
88/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching colgate.com

This scan found 14 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
95
Security headers
15
Email security
95
DNS health
90
Network security
100
GDPR outside view
88
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Colgate is positioned as a leading oral care brand with a broad product portfolio targeting various oral health needs and life stages. The business model focuses on brand awareness, consumer education, and product promotion with e-commerce integration. The company leverages partnerships and subsidiary domains for professional and shopping experiences. The website content and structure indicate a large enterprise with a global footprint, supported by consistent branding and high-quality content. The presence of multiple language and regional versions suggests a global marketing strategy. The company maintains a strong digital marketing ecosystem with extensive use of tracking and advertising networks, balanced with privacy compliance measures.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and no visible vulnerabilities or exposed sensitive data. The use of cookie consent and privacy policies aligns with GDPR and other privacy regulations. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure mechanisms indicates areas for improvement in transparency and incident readiness. The third-party scripts and marketing tools are standard for enterprise sites but require ongoing monitoring to mitigate supply chain risks. Overall, the security posture is strong but could benefit from enhanced policy disclosures and incident response information.

Recommendations

  1. Publish a dedicated security policy page detailing security practices and frameworks.
  2. Provide clear incident response contact information and establish a vulnerability disclosure program.
  3. Include data protection officer contact details to enhance GDPR compliance transparency.
  4. Regularly review and audit third-party scripts to minimize security risks.
  5. Enhance data retention policy disclosures to improve user trust and compliance.

Contact details published on the site

Addresses
Legal name
Colgate
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Colgate
Description
Discover the Colgate Oral Care Center. The Oral Care Center provides information on dental health, oral health products
Key services
oral health education, product information, e-commerce product promotion
Content quality
excellent
Branding
consistent

Technology

Stack
Adobe Experience Manager (AEM), Google Tag Manager, Bazaarvoice, Facebook Pixel, Microsoft Clarity, Bing Ads, Google Analytics, Swiper.js
Frameworks
AEM
Platforms
web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent mechanism
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics, Bazaarvoice, Microsoft Clarity
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Google Ads, Bing Ads, Facebook Ads
Tracking pixels
Facebook Pixel, Microsoft Clarity, Bazaarvoice
Marketing tools
Bazaarvoice, Swaven
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well-structured.
  2. Comprehensive product and oral health information provided.
  3. Strong use of modern web technologies and analytics.
  4. Cookie consent and privacy policies are implemented and accessible.
  5. No signs of malicious or suspicious content.
  6. WHOIS data is missing, which is unusual but not necessarily suspicious for a large brand.
Technical notes

Notes

The website is built on Adobe Experience Manager, a robust enterprise CMS, ensuring scalability and content management efficiency. It integrates multiple analytics and marketing technologies, including Google Tag Manager, Bazaarvoice, Facebook Pixel, and Microsoft Clarity, enabling comprehensive user behavior tracking and marketing optimization. Hosting appears to be via Akamai CDN, enhancing performance and availability. The site is optimized for mobile devices and accessibility, with valid HTML and CSS. Performance is fast, supported by preloading and asynchronous script loading. The technical stack is modern and well-implemented, with opportunities to improve security transparency and data governance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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