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Security report for bonial.com

Bonial · Retail · Germany

Low risk. 3 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

77/100

Risk levelLow

0–100, higher is better. How it is calculated

Bonial is a leading digital advertising platform specializing in retail and brand marketing in Germany and France. The company offers innovative solutions such as digital flyer alternatives and location-based marketing to over 1,500 retailers and brands, reaching 14.4 million unique users monthly. Their business model focuses on efficient, relevant, and sustainable advertising to drive retail sales. Technically, the website is built on HubSpot CMS with modern marketing tools and tracking integrations, providing a good user experience and mobile optimization. Security posture is solid with HTTPS and consent management, though improvements in security headers and library updates are recommended. The absence of WHOIS data for the domain introduces some trust concerns, but the professional content and branding mitigate this risk. Overall, Bonial presents a credible and mature digital advertising business with room for technical and security enhancements.

Scanned

NIS2 and GDPR posture

GDPR outside view
68/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

Need hands-on remediation? Email guard@offseq.com

Keep watching bonial.com

This scan found 18 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
55
Email security
80
DNS health
85
Network security
100
GDPR outside view
68
Average
77

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bonial holds a strong market position as a digital flyer and retail advertising leader in Germany, leveraging a large user base and partnerships with major retailers and brands. Their competitive advantage lies in combining digital innovation with location-based marketing and transparent payment models. The company targets retailers and brands seeking to modernize their advertising strategies. Growth indicators include extensive client testimonials and a broad portfolio of clients across multiple retail sectors. The use of HubSpot and Usercentrics indicates a mature marketing and compliance approach. Strategic observations suggest Bonial could benefit from enhancing transparency around domain registration and security policies to strengthen trust further.

Security posture

The website demonstrates a moderate to good security maturity level with enforced HTTPS and cookie consent mechanisms. However, the lack of visible security headers and use of an outdated jQuery version pose potential vulnerabilities. No explicit incident response or security policy information is available, indicating a gap in security culture transparency. Compliance with GDPR is evident through privacy and cookie policies. The business impact of current vulnerabilities is moderate, primarily affecting trust and potential exposure to client-side attacks. Enhancing security headers, updating libraries, and publishing security policies would improve the overall security posture and incident readiness.

Recommendations

  1. Implement comprehensive security headers such as Content-Security-Policy, X-Content-Type-Options, and X-Frame-Options.
  2. Update jQuery and other JavaScript libraries to the latest secure versions to mitigate known vulnerabilities.
  3. Publish a dedicated security policy and incident response page to improve transparency and preparedness.
  4. Verify and publish accurate WHOIS domain registration information to enhance trust and legitimacy.
  5. Continue to maintain and improve privacy compliance and user consent mechanisms.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bonial
Description
Werbung, die man sehen will. Relevant. Effizient. Nachhaltig. Werben Sie zukunftsorientiert mit oder ohne Prospekt auf unseren Plattformen kaufDA & MeinProspekt
Key services
Digital flyer advertising, Location based marketing, Retail and brand advertising solutions
Content quality
excellent
Branding
consistent

Technology

Stack
HubSpot CMS, jQuery 1.7.1, Slick Carousel, Usercentrics Consent Management, Lozad.js (lazy loading)
Frameworks
HubSpot
Platforms
HubSpot
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of Usercentrics for cookie consent

Analytics and tracking

Services
HubSpot Analytics, Facebook Pixel
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Facebook Ads (fb.js pixel)
Tracking pixels
HubSpot Analytics, Facebook Pixel
Marketing tools
HubSpot, Usercentrics
Transparency
good

Site quality

Design
excellent
User experience
good
Content relevance
excellent
Navigation
good
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and professional design.
  2. No WAF or blocking mechanisms detected.
  3. WHOIS data missing, which reduces trust but website content is consistent with a legitimate business.
  4. Strong use of HubSpot CMS and marketing tools.
  5. Good privacy and cookie compliance with Usercentrics integration.
  6. No explicit security policy or incident response information found.
  7. Multiple customer testimonials and major client logos enhance trust.
  8. No phone numbers or physical addresses explicitly found in the HTML content.
  9. Contact email is present in JSON-LD structured data.
Technical notes

Notes

The website is built on HubSpot CMS, leveraging HubSpot's marketing and analytics tools, Usercentrics for consent management, and slick carousel for UI components. The tech stack is modern but includes an outdated jQuery version (1.7.1) which should be updated. Performance is moderate with lazy loading implemented via lozad.js. Mobile optimization is good, and SEO meta tags are properly configured. Accessibility features are basic and could be improved. Hosting is provided by HubSpot, ensuring reliable uptime and security. Overall, the technical infrastructure supports a professional and scalable digital marketing platform but requires updates to libraries and enhanced security configurations.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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