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Security report for bloomandwild.com

Bloom & Wild · Retail · United Kingdom

Low risk. 1 critical or high finding in SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Bloom & Wild is a prominent UK-based e-commerce company specializing in flower delivery services, including letterbox flowers, plants, and gifts. The company targets consumers seeking convenient and reliable floral gifting solutions, positioning itself as a leading online flower delivery brand in the UK market. The website is professionally designed with excellent content quality, clear navigation, and strong branding consistency, supporting a positive user experience and high trustworthiness. Technically, the website leverages modern web technologies such as Angular, integrates advanced monitoring tools like Datadog RUM, and employs A/B testing via Optimizely. It demonstrates good mobile optimization, accessibility, and SEO practices, contributing to fast performance and broad user reach. Privacy compliance is well addressed with comprehensive privacy and cookie policies, including consent mechanisms aligned with GDPR requirements. From a security perspective, the site enforces HTTPS, implements key security headers, and avoids exposing sensitive data. However, it lacks a dedicated security policy page, incident response contact details, and a vulnerability disclosure program, which are areas for improvement. The absence of WHOIS registration data slightly reduces trust but does not significantly impact the overall legitimacy given the professional site presentation and security posture. Overall, Bloom & Wild presents a secure, compliant, and user-friendly platform with minor gaps in transparency around security policies and domain registration. Strategic enhancements in these areas would further strengthen its risk profile and stakeholder confidence.

Scanned

NIS2 and GDPR posture

GDPR outside view
83/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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Keep watching bloomandwild.com

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
55
Email security
85
DNS health
85
Network security
100
GDPR outside view
83
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention bloomandwild.com, from OffSeq Breach.

Total records
1,978
Employees
13
Customers
1,869
Third parties
96
Weak passwords
5%

Latest record dated 2026-06-02 · 4 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for bloomandwild.com.

Select it in the checkout above.

Masked preview

  • –admin.bloomandwild.com2026-06-02
  • –admin.bloomandwild.com2026-05-29
  • –admin.bloomandwild.com2026-05-21
  • –admin.bloomandwild.com2026-01-10
  • –admin.bloomandwild.com2026-01-10

Breach keeps ingesting new leaks, so these numbers can grow between scans.

Open in Breach(opens in a new tab)Monitor on Breach(opens in a new tab)

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bloom & Wild operates in the retail and e-commerce sectors, focusing on flower delivery and gifting. Its business model is direct-to-consumer, leveraging online sales channels to reach a broad customer base primarily in the UK. The company benefits from strong brand recognition and trust signals such as verified site ownership and use of reputable analytics and consent tools. Revenue streams likely include product sales and possibly subscription or repeat purchase models. The target customers are consumers seeking convenient floral gifts. The company shows signs of digital maturity with modern technology adoption and performance optimization. Partnerships with analytics and consent providers indicate a robust ecosystem. The lack of visible parent or subsidiary companies suggests an independent operation. Growth potential is supported by strong UX and market positioning.

Security posture

The website demonstrates a mature security posture with HTTPS enforcement, comprehensive security headers, and no visible vulnerabilities or exposed sensitive information. Use of Datadog RUM indicates active monitoring of performance and security events. Privacy compliance is strong with GDPR-aligned policies and cookie consent mechanisms. However, the absence of a published security policy, incident response contacts, and vulnerability disclosure program indicates gaps in transparency and readiness for security incidents. No DNSSEC information or WHOIS registrant data is available, which slightly impacts trust. Overall, the security posture is good but could be enhanced by formalizing security governance and incident response communications.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact information, such as a security@ or abuse@ email address.
  3. Implement and publish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  4. Enhance WHOIS transparency or provide domain registration details to improve trust.
  5. Regularly review and audit third-party scripts and integrations to mitigate supply chain risks.

Contact details published on the site

Addresses
Legal name
Bloom & Wild Ltd
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bloom & Wild
Description
Bloom & Wild is an e-commerce flower delivery service specializing in letterbox flowers, plants, and gifts, targeting consumers in the UK and Europe.
Key services
Flower delivery, Letterbox flowers, Plants, Gifts
Content quality
excellent
Branding
consistent

Technology

Stack
Angular (implied by _ngcontent attributes), JavaScript, WebP image support, Datadog RUM, Optimizely, Cookiebot
Frameworks
Angular
Platforms
Web
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Browser compatibility checks and redirects for unsupported browsers
  • Cookie consent and privacy controls
  • No exposed sensitive data in HTML
  • Use of security monitoring tools (Datadog)

Analytics and tracking

Services
Google Analytics, Datadog RUM
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Ads
Tracking pixels
Datadog RUM, Optimizely
Marketing tools
Cookiebot, Optimizely
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Professional e-commerce flower delivery site with strong branding and UX.
  3. Comprehensive privacy and cookie policies with consent mechanisms.
  4. Use of modern web technologies and analytics tools.
  5. No exposed sensitive data or obvious security vulnerabilities detected.
  6. WHOIS data unavailable, which is a minor trust concern.
  7. No explicit security policy or incident response contact published.
  8. No vulnerability disclosure or security.txt found.
Technical notes

Notes

The website is built on a modern technology stack, likely Angular, with extensive use of JavaScript and advanced front-end techniques. It integrates third-party services for analytics (Google Analytics, Datadog RUM), A/B testing (Optimizely), and cookie consent (Cookiebot). Performance optimizations include preloading critical scripts and images, and mobile responsiveness is excellent. Accessibility features are present but could be further audited for compliance. No CMS is explicitly detected, suggesting a custom or proprietary platform. Hosting provider details are not disclosed. The site shows no signs of technical debt or legacy technology, indicating a well-maintained infrastructure. Opportunities exist to improve technical documentation and security transparency.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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