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Security report for bellhelmets.com

Bell Helmets · Retail · United States

Medium risk. 4 critical or high findings in Security headers, GDPR outside view and 1 other check.

Security score

75/100

Risk levelMedium

0–100, higher is better. How it is calculated

Bell Helmets is a well-established company specializing in motorcycle, dirt bike, and bicycle helmets with a history dating back to 1954. The company operates a professional e-commerce platform powered by Salesforce Commerce Cloud, targeting motorcycle and bicycle enthusiasts including youth segments. Their market position is strong with a consistent brand presence and a comprehensive product offering including helmets, accessories, and apparel. The website is designed with a focus on user experience, mobile optimization, and clear navigation, supporting a broad audience in the transportation retail sector. Technically, the website employs modern analytics and marketing technologies such as Google Analytics, Bing Ads, Yotpo, and Signifyd for fraud prevention. The infrastructure is robust with HTTPS enforced and good performance metrics. Accessibility and SEO practices are well implemented, contributing to a positive digital maturity profile. From a security perspective, the site demonstrates good practices including secure forms with CSRF tokens, use of third-party fraud detection, and no visible vulnerabilities or exposed sensitive data. However, explicit security policies and incident response contacts are not published, representing an area for improvement. Privacy compliance is strong with clear privacy and cookie policies and consent mechanisms in place. Overall, Bell Helmets presents a low-risk profile with high business credibility and a secure, user-friendly online presence. Strategic recommendations include publishing a formal security policy, adding a vulnerability disclosure program, and enhancing visible security headers documentation to further strengthen trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

4 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  3. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

Need hands-on remediation? Email guard@offseq.com

Keep watching bellhelmets.com

This scan found 19 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

Email alerts on material changes and an exportable JSON history of every change.

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Full report

€39.90one-time

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
60
Email security
80
DNS health
85
Network security
100
GDPR outside view
53
Average
75

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Bell Helmets operates in the transportation retail sector with a focus on safety equipment for motorcycles and bicycles. Their competitive advantage lies in their long-standing brand heritage and comprehensive product range. The business model centers on direct-to-consumer e-commerce sales complemented by dealer partnerships. Revenue streams include helmet sales, accessories, apparel, and collaborations. The target customer segments range from professional riders to casual cyclists and youth markets. Growth indicators include active marketing campaigns, seasonal sales, and strong social media engagement. The partnership ecosystem includes Vista Outdoor as the parent company and various dealer support and training platforms. Operationally, the company maintains a professional and consistent digital presence aligned with industry standards.

Security posture

The security maturity of Bell Helmets' website is good, with HTTPS enforced and use of security tokens in forms. The integration of Signifyd indicates proactive fraud prevention measures. No critical vulnerabilities or exposed sensitive data were detected. Privacy policies and cookie consent mechanisms align with GDPR requirements, though explicit security policies and incident response contacts are absent. The absence of a security.txt file or vulnerability disclosure program suggests room for improvement in transparency and incident readiness. Overall, the site maintains a secure posture appropriate for an e-commerce retailer handling customer data and transactions.

Recommendations

  1. Publish a dedicated security policy page detailing security practices and incident response procedures.
  2. Implement and publish a vulnerability disclosure program or security.txt file to encourage responsible reporting.
  3. Enhance visible security headers such as Content-Security-Policy and X-Frame-Options and document them publicly.
  4. Consider adding direct contact emails or phone numbers for customer support and security incidents to improve trust.
  5. Regularly review third-party scripts and libraries to ensure no vulnerabilities are introduced.

Contact details published on the site

Addresses
Legal name
Bell Helmets
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Bell Helmets
Description
Bell Helmets was born from auto racing in 1954 and exists today to inspire and enable the next generation of boundary breakers in motorcycle and bicycle culture.
Key services
Motorcycle helmets, Bike helmets, Helmet accessories, Apparel, Dealer locator
Content quality
excellent
Branding
consistent

Technology

Stack
Google Analytics, Bing Ads, Google Tag Manager, Yotpo, Signifyd, jQuery, Demandware (Salesforce Commerce Cloud), CQuotient
Frameworks
Salesforce Commerce Cloud
Platforms
Demandware/Salesforce Commerce Cloud
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Use of security tokens (CSRF token in newsletter signup form)
  • No exposed sensitive data in HTML
  • Use of third-party fraud prevention (Signifyd)

Analytics and tracking

Services
Google Analytics, Bing Ads, Google Tag Manager, CQuotient
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Bing Ads
Tracking pixels
Bing Ads, Yotpo, Signifyd, CQuotient
Marketing tools
Yotpo, CQuotient
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website uses HTTPS with strong SSL configuration.
  2. Comprehensive navigation with clear product categories.
  3. Multiple social media channels linked.
  4. Use of modern e-commerce platform Salesforce Commerce Cloud.
  5. Presence of privacy and cookie policies with consent mechanism.
  6. No exposed sensitive information or obvious vulnerabilities.
  7. No security.txt or explicit security policy found.
  8. No direct contact emails or phone numbers visible on homepage; contact form available.
  9. Strong branding and professional design.
  10. Use of third-party fraud prevention and marketing tools.
Technical notes

Notes

The website is built on Salesforce Commerce Cloud, leveraging a modern tech stack including jQuery, Google Analytics, Bing Ads, Yotpo, and Signifyd. The site demonstrates fast loading times, mobile responsiveness, and good SEO practices. The use of asynchronous and deferred script loading optimizes performance. Accessibility features such as ARIA labels and skip links are implemented. The technical infrastructure is robust and scalable, suitable for a large e-commerce operation. Opportunities for modernization include adopting newer JavaScript frameworks and enhancing progressive web app capabilities to further improve user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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