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Security report for beiersdorf.at

Beiersdorf · Retail · Austria

Low risk. 1 critical or high finding in GDPR outside view.

Security score

86/100

Risk levelLow

0–100, higher is better. How it is calculated

Beiersdorf is a globally recognized enterprise specializing in skin care products with a portfolio of strong brands such as NIVEA, Eucerin, and La Prairie. The website reflects a mature digital presence with comprehensive corporate information, a focus on consumer needs, and a commitment to sustainability. Technically, the site employs modern frameworks like UIkit, integrates Google Analytics and Tag Manager for data insights, and uses a robust consent management platform to ensure GDPR compliance. Security posture is strong with HTTPS enforcement and security headers, though explicit security policies and incident response details are not publicly disclosed. Overall, the site is professional, trustworthy, and well-optimized for user experience and privacy.

Scanned

NIS2 and GDPR posture

GDPR outside view
85/ 100 · Low
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

1 finding rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

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Keep watching beiersdorf.at

This scan found 12 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
100
Security headers
75
Email security
70
DNS health
85
Network security
100
GDPR outside view
85
Average
86

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Beiersdorf holds a leading market position in the retail skin care sector, leveraging a long history and strong brand equity. Their business model centers on product innovation, consumer research, and global brand management. The website's content and structure support a broad target audience, primarily consumers and business partners in Austria and globally. The company demonstrates a commitment to sustainability and corporate responsibility. Partnerships and related domains indicate a well-integrated corporate ecosystem. The digital footprint suggests ongoing investment in marketing and analytics to drive growth and engagement.

Security posture

The website exhibits a solid security foundation with HTTPS, security headers, and consent management for cookies. No critical vulnerabilities or exposed sensitive data were detected. However, the absence of a public security policy, incident response contact, or vulnerability disclosure program indicates room for improvement in transparency and readiness. The use of third-party scripts is managed but should be regularly audited to mitigate supply chain risks. Overall, the security posture is good but could be enhanced by publishing explicit security governance documents and providing direct security contacts.

Recommendations

  1. Publish a dedicated security policy and incident response page to improve transparency.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Provide a direct security contact email (e.g., security@beiersdorf.at) for reporting issues.
  4. Regularly audit third-party scripts and dependencies for vulnerabilities.
  5. Enhance data retention disclosures and privacy transparency to strengthen GDPR compliance.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Beiersdorf
Description
Hautpflege ist unsere große Leidenschaft. Wir forschen und entwickeln, damit unsere globalen Marken den regionalen Wünschen unserer Verbraucher entsprechen.
Key services
Skin care product development, Brand management, Consumer research
Content quality
excellent
Branding
consistent

Technology

Stack
Google Tag Manager, Google Analytics, Consent Manager (Consentmanager.net), UIkit CSS framework, JavaScript
Frameworks
UIkit
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for cookies
  • No exposed sensitive data in HTML
  • Use of security headers

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Consentmanager.net
Marketing tools
Consentmanager.net
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is professionally designed and well maintained.
  2. Strong focus on privacy compliance and user consent.
  3. Comprehensive corporate information and brand portfolio.
  4. Use of modern web technologies and analytics.
  5. No signs of malicious or suspicious activity.
Technical notes

Notes

The website uses a modern tech stack including UIkit for UI components, Google Tag Manager and Analytics for tracking, and a consent management platform for GDPR compliance. The site is mobile optimized with responsive design and good accessibility features. Performance is moderate, with room for optimization in image loading and script management. The CMS appears custom or proprietary, with no common open-source CMS detected. Hosting details are not explicit but likely managed by or for Beiersdorf. Overall, the technical infrastructure supports a professional and scalable digital presence with opportunities for further modernization and performance tuning.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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