BeforeTheHype is a Belgian marketing and communication agency established in 2004, specializing in brand growth and marketing strategies. It operates as part of Nieuwbouwverkopers BV, which focuses on real estate marketing and sales. The website presents a professional image with clear contact details and a bilingual approach targeting Dutch and English-speaking audiences in Belgium. Technically, the site uses modern web technologies including Google Tag Manager for analytics and tracking, with a cookie consent mechanism that respects user privacy by default denying ad and analytics storage. Security posture is moderate with HTTPS enabled and domain transfer protection, but lacks DNSSEC and explicit security headers. No privacy policy or terms of service were found, which is a compliance gap. Overall, the site is functional, moderately optimized, and trustworthy but could improve in privacy and security transparency.
Scanned ·
NIS2 and GDPR posture
GDPR outside view
50/ 100 · Medium
Checks completed
7of 7
NIS2 Art. 21(2)
a(a) Risk analysis and security policies: Not visible from outside
b(b) Incident handling: One indicator
c(c) Business continuity, backups and crisis management: Not visible from outside
d(d) Supply chain security: Not visible from outside
e(e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
f(f) Assessing the effectiveness of security measures: Not visible from outside
g(g) Cyber hygiene and security training: Not visible from outside
h(h) Cryptography and encryption: Partly checked
i(i) HR security, access control and asset management: One indicator
j(j) Multi-factor authentication and secured communications: Not visible from outside
Partly checked
One indicator
Not visible from outside
This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.
GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.
Priority findings
7 findings rated critical or high. Fix these first.
Security headers
Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.
High
Missing Strict-Transport-Security header
Forces HTTPS connections
What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"
This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.
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Recommended
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TLS certificates and expiry
DNS records
SPF, DKIM and DMARC
Security headers
GDPR and NIS2 posture
Exposed services
Third-party trackers
Security score drift
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Results by check
Each check with its score, findings and the evidence it collected.
How this score is calculated
The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.
Counted in this score
SSL/TLS
72
Security headers
55
Email security
70
DNS health
75
Network security
100
GDPR outside view
50
Average
70
Not counted
NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.
Findings that cap the score at 49
Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.
The certificate is not trusted by browsers
The website is not served over HTTPS
A database, remote desktop, file-sharing or Telnet service is reachable from the internet
The page loads a script from a compromised source
The domain registration has expired
SPF authorises every server to send mail as the domain
Partial scans
When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.
Risk levels
Critical0–25
High26–49
Medium50–75
Low76–100
Breach exposure
Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.
Dark web exposure
Add-on
Leaked records that mention beforethehype.com, from OffSeq Breach.
No leaked records found
Breach holds no records for beforethehype.com right now. New leaks arrive continuously, so monitoring on Breach alerts you if that changes.
Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.
Business context
Business profile
The company holds a stable market position as a specialized marketing agency with a niche in real estate marketing through its parent company. Its business model combines marketing services with real estate sales support, targeting developers and businesses seeking brand growth. The domain age and consistent WHOIS data support legitimacy. The partnership with Nieuwbouwverkopers BV strengthens its market offering. The website content is relevant and professional, though lacking in some compliance documentation. The use of Google Tag Manager indicates a data-driven marketing approach. No social media presence was detected on the site, which could be a growth opportunity. The company appears small but established, focusing on quality service delivery in Belgium.
Security posture
The website benefits from HTTPS and domain transfer protection, which are positive security indicators. However, the absence of DNSSEC and security headers such as Content-Security-Policy or X-Frame-Options reduces its defense-in-depth. The cookie consent mechanism is well implemented, denying tracking by default, which aligns with GDPR principles. No incident response or security policy information is published, which limits transparency and preparedness perception. No vulnerability disclosure or security.txt file is present. Overall, the security posture is moderate but could be significantly improved by adopting additional security headers, enabling DNSSEC, and publishing security policies.
Recommendations
Enable DNSSEC on the domain to enhance DNS security and prevent spoofing.
Implement HTTP security headers including Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
Publish a clear privacy policy and terms of service pages to improve compliance and user trust.
Add a security policy and incident response contact information to demonstrate security maturity.
Consider adding a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
Automated reading of the public site. Ratings are indicative.
Business
Company
BeforeTheHype
Description
BeforeTheHype is an experienced marketing and communication agency that helps grow brands. It is part of Nieuwbouwverkopers BV, which specializes in marketing and sales of real estate new construction projects.
Key services
Marketing strategy, Brand creation, Marketing tools and actions, Real estate marketing and sales
Content quality
good
Branding
consistent
Technology
Stack
Google Tag Manager, Font Awesome, HTML5, CSS3, JavaScript
Performance
moderate
Mobile
good
Accessibility
basic
SEO
basic
Security
Observed score
65/100
Good practices seen
HTTPS enabled
ClientTransferProhibited domain status
Cookie consent mechanism with opt-out options
Analytics and tracking
Services
Google Tag Manager
Tracking level
minimal
Privacy practices
basic
Advertising
Transparency
basic
Site quality
Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
moderate
Key observations
Website is fully accessible with no blocking or WAF challenges.
Cookie consent mechanism is implemented with detailed categories and user controls.
No explicit privacy policy or terms of service found on the homepage content.
Contact information is clearly presented with email, phone, and physical address.
No security.txt or vulnerability disclosure policy found.
Website uses Google Tag Manager for analytics and tracking with consent denied for ad and analytics storage by default.
No social media links detected in the provided HTML content.
Website content is primarily in Dutch with English alternate language available.
No forms detected in the provided HTML content.
No explicit security headers visible in the HTML content; likely handled at server level but not confirmed.
Technical notes
Notes
The website uses a modern tech stack with HTML5, CSS3, JavaScript, and Google Tag Manager for analytics. The site is hosted likely via Combell NV, consistent with the registrar information. Performance is moderate with some optimization for mobile devices. Accessibility is basic but present. SEO is basic with meta tags and Open Graph tags but no structured data like JSON-LD detected. No CMS is explicitly identified. The site uses multiple apple-touch icons and favicons indicating attention to branding and device compatibility. No broken elements or errors were detected in the provided HTML. The site could benefit from enhanced accessibility features and SEO structured data to improve search engine visibility.
Standards and sources
Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.
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