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Security report for askcaddle.com

Caddle · Retail · Canada

Medium risk. 5 critical or high findings in Security headers and GDPR outside view.

Security score

64/100

Risk levelMedium

0–100, higher is better. How it is calculated

Caddle is a Canadian-based market research and consumer insights company specializing in mobile-first data collection and analysis. Positioned as the largest daily active survey panel in Canada, it serves CPG and retail professionals with services including consumer research, ratings and reviews, user-generated content, and receipt data. The company leverages a modern WordPress-based website with integrated HubSpot forms and social media channels to engage its audience. However, the website currently lacks a valid SSL certificate and proper HTTPS configuration, which poses a critical security risk. While the content quality and business credibility are high, the technical implementation and security posture require significant improvements to meet industry standards. Privacy compliance is moderate, with a privacy policy present but no explicit cookie consent mechanism detected. Overall, Caddle demonstrates strong market positioning and professional digital presence but must address security vulnerabilities to enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
43/ 100 · High
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

  2. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

Need hands-on remediation? Email guard@offseq.com

Keep watching askcaddle.com

This scan found 23 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
85
Security headers
15
Email security
60
DNS health
80
Network security
100
GDPR outside view
43
Average
64

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Caddle operates in the retail sector, focusing on providing rapid, reliable consumer insights to brand marketers, shopper marketing teams, and consumer insights professionals. Its business model revolves around a large, diverse Canadian panel that enables fast data collection and analysis, supporting clients like Fortune 500 companies and major research firms. The company emphasizes flexibility and customization in its solutions, targeting niche market segments such as Amazon Prime members and new moms. Its partnership ecosystem includes recognized media and research organizations, enhancing its market credibility. Growth indicators include a large active user base and a comprehensive suite of research tools. The website content and testimonials reinforce its reputation as a trusted partner in the Canadian market.

Security posture

The website's security posture is currently weak due to the absence of a valid SSL certificate and lack of HTTPS support, which are critical for protecting user data and ensuring secure communications. No security headers are detected, and advanced security features like HSTS and OCSP stapling are not enabled. Despite no evidence of known vulnerabilities like Heartbleed or POODLE, the lack of basic SSL/TLS configuration significantly lowers the security score. The site uses secure forms integrated with HubSpot, but overall, the security best practices are not fully implemented. This exposes the site and its users to potential risks such as data interception and man-in-the-middle attacks. Immediate remediation is recommended to install and configure SSL/TLS properly and implement security headers.

Recommendations

  1. Install and maintain a valid SSL certificate with TLS 1.2 or higher to secure all website traffic.
  2. Enable HTTP Strict Transport Security (HSTS) with includeSubDomains and preload options to enforce HTTPS usage.
  3. Implement essential security headers such as Content-Security-Policy, X-Frame-Options, and X-XSS-Protection to mitigate common web attacks.
  4. Set up OCSP stapling to improve SSL performance and security validation.
  5. Add a clear cookie consent mechanism to comply with privacy regulations and enhance user trust.
Technical notes

Notes

The website is built on WordPress using the Avada theme, leveraging modern JavaScript libraries such as jQuery and Swiper.js for interactive elements. It integrates HubSpot forms for lead capture and uses Autoptimize for asset optimization. The hosting is managed via Amazon AWS DNS services, indicating a reliable infrastructure. However, the site exhibits slow performance with a load time of over 13 seconds and a large page size exceeding 300KB, which could impact user experience and SEO. Mobile optimization and accessibility are good, with responsive design and semantic HTML usage. SEO is supported by proper meta tags, Open Graph data, and structured JSON-LD schema. Technical debt is moderate, primarily due to missing SSL and performance issues, which should be addressed to improve overall site quality and security.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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