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Security report for armandhammer.com

Church & Dwight Co., Inc. · Retail · United States

Medium risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

ARM & HAMMER, a brand under Church & Dwight Co., Inc., operates a comprehensive website offering a wide range of household and personal care products including baking soda, cat litter, laundry detergents, oral care, and deodorants. The brand targets general consumers seeking trusted, everyday products with a focus on sustainability and community engagement. The website demonstrates a mature digital presence with multiple language options and rich multimedia content, reflecting a well-established market position in the retail and manufacturing sectors. Technically, the website employs a modern technology stack including jQuery, Google Tag Manager, Facebook Pixel, Hotjar, TikTok Pixel, and Salesforce Embedded Chat, indicating advanced analytics and customer engagement capabilities. The site is mobile-optimized with good SEO practices, though accessibility features could be enhanced. Performance is moderate with room for improvement in loading speed and accessibility compliance. From a security perspective, the site uses HTTPS and integrates several security and analytics scripts but lacks explicit security headers and dedicated security or incident response pages. No critical vulnerabilities were detected, but recommendations include implementing security headers and publishing incident response contacts. Privacy compliance is well addressed through comprehensive policies hosted on the parent company domain, including GDPR considerations and cookie consent mechanisms. Overall, the website is professional, trustworthy, and aligned with the brand's business objectives. The absence of WHOIS data is a notable anomaly but does not detract significantly from the site's legitimacy given the strong brand presence and external references. Strategic improvements in security transparency and accessibility would further enhance the site's robustness and user trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak Protocols Supported

      Server supports weak protocols: TLSv1.1

      What to do: Disable TLS 1.0, TLS 1.1, and all SSL versions

      • CWE-327
      • OWASP A04:2025
      • ASVS V12.1.1

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  • TLS certificates and expiry
  • DNS records
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  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
72
Security headers
65
Email security
60
DNS health
80
Network security
100
GDPR outside view
58
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

ARM & HAMMER is positioned as a leading consumer goods brand specializing in household and personal care products. The business model focuses on manufacturing and retail distribution, supported by a strong parent company, Church & Dwight Co., Inc. The website reflects a broad product portfolio catering to diverse consumer needs, including sustainability initiatives and community programs like the Kitty Krew and STEM partnerships. The brand leverages extensive digital marketing and analytics tools to engage customers and optimize sales channels. Growth indicators include multi-language support and active social media engagement. The partnership ecosystem includes collaborations with educational programs and parent company resources, reinforcing market presence and operational stability.

Security posture

The website exhibits a moderate to strong security posture with HTTPS enforced and integration of multiple analytics and tracking scripts. However, the lack of visible security headers such as Content Security Policy (CSP), HTTP Strict Transport Security (HSTS), and X-Frame-Options suggests room for improvement. No exposed sensitive data or vulnerable libraries were detected in the provided content. The absence of explicit security policies or incident response contacts on the site limits transparency and preparedness perception. Privacy compliance is robust, with clear cookie consent and privacy policies linked to the parent company domain. Overall, the security maturity is adequate for a consumer brand website but would benefit from enhanced header configurations and published security practices.

Recommendations

  1. Implement comprehensive security headers including CSP, HSTS, and X-Frame-Options to mitigate common web vulnerabilities.
  2. Publish a dedicated security policy and incident response contact information to improve transparency and user trust.
  3. Conduct regular audits of third-party scripts to ensure no vulnerable or outdated libraries are in use.
  4. Enhance website accessibility to meet WCAG standards, improving usability for all users.
  5. Maintain and update privacy and cookie policies in alignment with evolving regulations and best practices.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Church & Dwight Co., Inc.
Description
ARM & HAMMER offers household and personal care products including baking soda, cat litter, laundry detergent, toothpaste, deodorant and more.
Key services
Household cleaning products, Personal care products, Pet care products
Content quality
good
Branding
consistent

Technology

Stack
jQuery, Google Tag Manager, Facebook Pixel, Hotjar, TikTok Pixel, Bazaarvoice, Salesforce Embedded Service Chat, Azure Application Insights, Slick Carousel
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of security and analytics scripts
  • Cookie consent mechanism

Analytics and tracking

Services
Google Analytics (via GTM), Facebook Analytics, TikTok Analytics, Hotjar, Azure Application Insights, Bazaarvoice
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Bing Ads, TikTok Ads, Facebook Ads, Google Ads, Exelate/Exelator
Tracking pixels
Facebook Pixel, TikTok Pixel, Hotjar, Bazaarvoice, Azure Application Insights
Marketing tools
Salesforce Embedded Chat
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with rich content and multimedia
  2. Strong brand presence with consistent branding and product information
  3. Multiple language versions available
  4. Extensive use of third-party analytics and marketing tools
  5. No direct company contact emails or phone numbers found on main site
  6. Privacy and cookie policies are hosted on parent company domain
  7. No explicit security or incident response policies found on site
  8. WHOIS data unavailable, which is unusual for a major brand domain
Technical notes

Notes

The website utilizes a mature technology stack with popular JavaScript libraries and marketing tools such as jQuery, Google Tag Manager, Facebook Pixel, Hotjar, and Salesforce Embedded Chat. The presence of multiple tracking and analytics services indicates a data-driven approach to user engagement and marketing optimization. The site is mobile-optimized and employs responsive design techniques. Performance is moderate, with potential improvements in load times and resource optimization. No CMS was explicitly detected, suggesting a custom or proprietary platform. Hosting details are not explicitly available from the content. The technical infrastructure supports a professional and scalable online presence suitable for a large consumer brand.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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