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Security report for apptus.com

Voyado · Retail · Sweden

High risk. 5 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

44/100

Risk levelHigh

0–100, higher is better. How it is calculated

Voyado is a well-established customer experience platform specializing in retail and e-commerce sectors. The company offers an integrated suite of services including CRM, customer data platform (CDP), marketing automation, and AI-powered product discovery. With a strong market presence evidenced by over 400 retail brand customers and multiple industry recognitions, Voyado positions itself as a leader in personalized marketing and loyalty solutions. The website content is rich, professionally designed, and highly relevant to its target audience of retail and e-commerce businesses. Technically, the website leverages a modern technology stack including WordPress CMS, HubSpot for forms and marketing automation, Google Tag Manager, and Cloudflare for CDN and security. The site demonstrates excellent performance, mobile optimization, and SEO practices. Accessibility features are present but could be further enhanced. From a security perspective, the site enforces HTTPS with strong SSL configuration and implements multiple security headers. The cookie consent mechanism is comprehensive and GDPR compliant, offering granular user controls. No critical vulnerabilities or exposed sensitive data were detected. However, explicit security policy and incident response information are absent, which could be improved to enhance trust and compliance. Overall, Voyado's website reflects a mature digital presence with strong business credibility and security posture. The risk level is low, but strategic improvements in transparency around security policies and incident handling are recommended to maintain and enhance stakeholder trust.

Scanned

NIS2 and GDPR posture

GDPR outside view
58/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching apptus.com

This scan found 21 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

Daily monitoring

Recommended

€25per month

  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
15
Email security
70
DNS health
80
Network security
40
GDPR outside view
58
Average
44

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Voyado operates in the retail and e-commerce technology sector, providing SaaS solutions that unify customer and product data to enable personalized marketing and loyalty programs. The company targets medium to large retail brands seeking to optimize customer engagement and increase sales through AI-driven insights and automation. Its business model is subscription-based SaaS with additional services such as retail media and omnichannel engagement. The presence of detailed case studies and customer testimonials indicates a focus on customer success and market differentiation. Partnerships with technology and consultancy firms, as well as developer resources, suggest a robust ecosystem supporting integration and extensibility. The company’s digital marketing efforts and awards demonstrate strong brand positioning and growth orientation.

Security posture

Voyado exhibits a strong security posture with enforced HTTPS, comprehensive cookie consent aligned with GDPR, and use of security headers such as Content-Security-Policy and Strict-Transport-Security. The site avoids exposing sensitive information in its HTML and uses secure third-party services for forms and analytics. However, the absence of a dedicated security policy page and incident response contact details represents a compliance gap and potential risk in transparency. No known vulnerabilities or outdated libraries were detected in the provided content. The security culture appears proactive but could benefit from formalizing vulnerability disclosure and incident response processes publicly.

Recommendations

  1. Publish a dedicated security policy page detailing security practices and compliance.
  2. Provide clear incident response contact channels such as security@ or abuse@ email addresses.
  3. Implement and publish a vulnerability disclosure policy or security.txt file.
  4. Enhance accessibility features to meet higher standards for inclusivity.
  5. Regularly review and audit third-party scripts and integrations for security risks.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Voyado
Description
All-in-one CRM, CDP, marketing software and AI-powered product discovery purely built for retail and ecommerce.
Key services
Customer loyalty platform, Product discovery engine, Marketing automation, Omnichannel engagement, Retail media
Content quality
excellent
Branding
consistent

Technology

Stack
WordPress, HubSpot Forms, Google Tag Manager, Google Analytics, Cloudflare, Piwik Pro, Salesloft, Typeform, LinkedIn, Facebook
Frameworks
Yoast SEO
Platforms
HubSpot, Google Marketing Platform
Performance
fast
Mobile
excellent
Accessibility
good
SEO
excellent

Security

Observed score
90/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with granular controls
  • No exposed sensitive data in HTML
  • Use of security headers
  • Secure form handling via HubSpot

Analytics and tracking

Services
Google Analytics, Piwik Pro, HubSpot Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Google Marketing Platform, DoubleClick, Facebook
Tracking pixels
HubSpot, Salesloft, Typeform, LinkedIn
Marketing tools
HubSpot, Salesloft, Typeform
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Comprehensive cookie consent with detailed categories and granular controls
  2. Multiple customer case studies and testimonials enhance trust
  3. Use of modern marketing and analytics tools integrated
  4. Clear contact information and multiple contact channels
  5. Strong SEO and accessibility practices observed
  6. No critical security issues detected
Technical notes

Notes

The website is built on WordPress CMS with a modern front-end and integrates HubSpot for forms and marketing automation. It uses Cloudflare for CDN and security, Google Tag Manager for analytics management, and multiple marketing and analytics tools including Google Analytics, Piwik Pro, Salesloft, and Typeform. The site is well-optimized for performance and mobile devices, with valid HTML and CSS. SEO is enhanced by Yoast SEO plugin and structured data (JSON-LD) for rich snippets. The technical infrastructure supports scalability and integration, though continuous monitoring of third-party dependencies is advised to mitigate risks.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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