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Security report for als.com

Al's Sporting Goods · Retail · United States

Low risk. 3 critical or high findings in GDPR outside view and SSL/TLS.

Security score

81/100

Risk levelLow

0–100, higher is better. How it is calculated

Al's Sporting Goods operates as a well-established retail company specializing in outdoor sports gear and apparel, serving customers both online and through multiple physical store locations primarily in the USA. The company targets outdoor enthusiasts and general consumers seeking quality sporting goods with a business model focused on e-commerce complemented by brick-and-mortar stores. Their market position is that of a regional leader with a long history dating back to 1921, offering a broad range of products and customer services including free shipping and satisfaction guarantees. Technically, the website employs a modern technology stack including HTMX, VTEX commerce platform, and various analytics and marketing tools such as Google Tag Manager, Facebook Pixel, Klaviyo, and Microsoft Clarity. The site demonstrates good mobile optimization, accessibility, and SEO practices, providing a smooth user experience with secure HTTPS connections and script nonce usage to enhance security. From a security perspective, the site shows strong HTTPS enforcement and good security best practices, including secure login mechanisms and privacy compliance. However, the absence of explicit security policies, incident response information, and vulnerability disclosure programs indicates areas for improvement. The lack of WHOIS domain registration data is a notable concern, reducing trustworthiness and requiring further investigation. Overall, the website is professional, trustworthy, and well-optimized for its business purpose, but the missing domain registration details and limited security policy transparency suggest moderate risk. Strategic improvements in security documentation and domain registration transparency would enhance trust and compliance.

Scanned

NIS2 and GDPR posture

GDPR outside view
53/ 100 · Medium
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

3 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • High

      Weak SSL Key Length

      SSL certificate uses 256-bit key, which is considered weak

      What to do: Use at least 2048-bit RSA or 256-bit ECC key

      • CWE-326
      • OWASP A04:2025
      • Mozilla TLS: Mozilla Server Side TLS 6.0 intermediate: rsa_key_size 2048

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Prices incl. 21% VAT. Secure checkout by Mollie; sold by SEQ SIA, Latvia.

Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
85
Email security
85
DNS health
85
Network security
100
GDPR outside view
53
Average
81

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Al's Sporting Goods holds a strong regional presence in the retail sporting goods sector with a history since 1921. Their competitive advantage lies in combining a robust online shopping platform with physical stores, offering a wide product range and customer-centric services like free shipping and satisfaction guarantees. Revenue streams are primarily from direct retail sales both online and offline. The target customer segments include outdoor sports enthusiasts and general consumers in the USA. Growth indicators include active digital marketing, multiple store locations, and integration of modern e-commerce technologies. The partnership ecosystem includes marketing and analytics providers such as Klaviyo and VTEX. Operationally, the company maintains a professional web presence with consistent branding and customer engagement features.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and use of nonce-based inline scripts to mitigate XSS risks. Security headers are partially implemented, and no exposed sensitive data or vulnerable libraries were detected in the HTML content. Login forms support OAuth and multi-factor authentication options, enhancing user security. Privacy compliance is evident with accessible privacy and cookie policies and consent mechanisms. However, the absence of a published security policy, incident response plan, or vulnerability disclosure program limits transparency and preparedness. The missing WHOIS data for the domain raises concerns about domain legitimacy and ownership verification. Overall, the security maturity is good but could be improved by publishing formal security documentation and enhancing domain registration transparency.

Recommendations

  1. Publish a comprehensive security policy and incident response plan on the website.
  2. Implement and publicize a vulnerability disclosure program or security.txt file.
  3. Add explicit security headers such as Referrer-Policy and Permissions-Policy.
  4. Investigate and resolve the missing WHOIS domain registration data to improve trust.
  5. Regularly audit and update third-party scripts and marketing tools for security.

Contact details published on the site

Addresses
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Al's Sporting Goods
Description
Gear & Clothing for every outdoor adventure with free shipping over $50. Find the best products at the best prices with our 100% satisfaction guarantee.
Key services
Retail sales of outdoor sports gear and apparel, Online shopping with free shipping over $50, Physical store locations with store locator, Customer account management and order tracking
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, HTMX, Google Tag Manager, Facebook Pixel, Klaviyo, VTEX, Embla Carousel, Plausible Analytics, ACSB Accessibility, Clarity Microsoft, Zendesk
Frameworks
HTMX, VTEX Commerce Platform
Platforms
VTEX
Performance
moderate
Mobile
good
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Use of nonce for inline scripts
  • No exposed sensitive data in HTML
  • Secure login forms with multi-factor options (Google OAuth)
  • Cookie consent and privacy compliance

Analytics and tracking

Services
Google Analytics (via GTM), Plausible Analytics, Facebook Pixel, Microsoft Clarity, VTEX Analytics
Tracking level
extensive
Privacy practices
good

Advertising

Ad networks
Criteo
Tracking pixels
Facebook Pixel, Microsoft Clarity, Plausible Analytics
Marketing tools
Klaviyo, VTEX Activity Flow
Transparency
good

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform for Al's Sporting Goods.
  2. Multiple physical store locations with detailed contact info.
  3. Strong use of modern web technologies and analytics.
  4. Privacy and terms policies are present and accessible.
  5. No WHOIS data available, which is unusual for a commercial domain.
  6. No explicit security or incident response policies found.
  7. Good accessibility and mobile optimization.
  8. No adult or questionable content detected.
  9. No WAF or blocking mechanisms detected.
Technical notes

Notes

The website is built on a modern e-commerce platform (VTEX) and leverages HTMX for dynamic content loading. It integrates multiple third-party analytics and marketing tools, including Google Tag Manager, Facebook Pixel, Klaviyo, and Microsoft Clarity, indicating a data-driven approach to customer engagement. The site uses responsive design with good mobile optimization and accessibility features such as the ACSB accessibility widget. Performance is moderate, with preloading of key images and use of CDN-hosted libraries. The technical debt appears low, but reliance on multiple external scripts requires ongoing security and performance monitoring. Opportunities exist to enhance security headers and streamline third-party integrations for improved performance and security.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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