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Security report for almaajo.fi

Alma Media Finland Oy · Transportation · Finland

Medium risk. 9 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

58/100

Risk levelMedium

0–100, higher is better. How it is calculated

Alma Ajo is a Finnish digital platform operated by Alma Media Finland Oy, specializing in automotive marketplaces and related digital services. The platform consolidates multiple specialized vehicle trading services such as Nettiauto, Autotalli, Nettimoto, Nettivene, Nettikone, and others, positioning itself as a leading player in the Finnish automotive e-commerce sector. The business model focuses on providing seamless vehicle trading experiences for both consumers and automotive businesses, supported by digital tools like Websales and Nettix Pro. The company benefits from strong brand recognition and a broad service portfolio under the Alma Media group umbrella. Technically, the website is built on WordPress with modern plugins like Yoast SEO and uses Cloudflare for DNS management, ensuring reliable performance and security. The site is mobile-optimized, SEO-friendly, and integrates Google Tag Manager for analytics and marketing. Privacy and cookie policies are present and GDPR compliant, reflecting a mature approach to data protection. However, some security best practices such as DNSSEC and advanced security headers could be improved. From a security perspective, the site enforces HTTPS and does not expose sensitive data or vulnerable libraries. There is no evidence of a published security policy or incident response contacts, which could be areas for enhancement. Overall, the domain registration details align well with the business identity, supporting legitimacy and trustworthiness. The overall risk assessment is low, with recommendations focusing on enhancing DNS security, publishing security policies, and continuous monitoring of third-party scripts. The website provides a professional and trustworthy user experience, suitable for its target audience of vehicle buyers, sellers, and automotive businesses in Finland.

Scanned

This is an earlier scan of almaajo.fi. View the latest report

NIS2 and GDPR posture

GDPR outside view
10/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

9 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Strict-Transport-Security header

      Forces HTTPS connections

      What to do: Add "Strict-Transport-Security: max-age=31536000; includeSubDomains; preload"

      • CWE-319
      • OWASP A04:2025
      • ASVS V3.4.1
    • High

      Missing X-Frame-Options header

      Prevents clickjacking attacks

      What to do: Add "X-Frame-Options: DENY" or "X-Frame-Options: SAMEORIGIN"

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

Need hands-on remediation? Email guard@offseq.com

Keep watching almaajo.fi

This scan found 24 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
65
Security headers
15
Email security
70
DNS health
85
Network security
100
GDPR outside view
10
Average
58

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention almaajo.fi, from OffSeq Breach.

Total records
44
Employees
0
Customers
44
Third parties
0
Weak passwords
14%

3 subdomains affected

See the 10 newest leaked credentials

A one-off add-on to this report that lists the most recent identifier and password pairs OffSeq Breach holds for almaajo.fi.

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Breach keeps ingesting new leaks, so these numbers can grow between scans.

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Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Alma Ajo operates in the Finnish transportation and media sectors, leveraging Alma Media's extensive network and resources. The platform's market positioning as a comprehensive automotive marketplace ecosystem gives it a competitive advantage by covering diverse vehicle categories and related services. Revenue streams likely include advertising, lead generation, subscription services for dealers, and digital sales tools. The target customers are private vehicle buyers and sellers, automotive dealers, and businesses requiring digital sales management solutions. Growth indicators include the integration of multiple marketplaces and digital services under one brand and continuous content updates. The partnership ecosystem is strong, with multiple related domains and services linked to Alma Media. Strategic observations suggest a focus on digital transformation in automotive commerce and leveraging data-driven insights for business development.

Security posture

The website demonstrates a good security maturity level with enforced HTTPS, use of Cloudflare DNS, and absence of exposed sensitive information. The presence of privacy management scripts and cookie consent mechanisms indicates compliance with GDPR requirements. However, the lack of DNSSEC and security headers such as Content-Security-Policy and X-Frame-Options suggests room for improvement. No vulnerability disclosures or incident response contacts are published, which could hinder rapid response to security incidents. The security culture appears professional but could benefit from more transparency and formalized policies. Overall, the security posture is solid for a commercial website but should evolve to meet higher standards as the business grows.

Recommendations

  1. Implement DNSSEC to enhance DNS security and prevent spoofing.
  2. Add and configure security headers like Content-Security-Policy, X-Frame-Options, and Strict-Transport-Security.
  3. Publish a clear security policy and incident response contact information on the website.
  4. Regularly audit and update third-party scripts and plugins to mitigate vulnerabilities.
  5. Enhance accessibility features to improve compliance and user experience.

Contact details published on the site

Addresses
Legal name
Alma Media Finland Oy
Registration number
0869288-1
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Alma Media Finland Oy
Description
Nettiauto, Autotalli, Nettimoto, Nettivene, Nettikone, Konepörssi, Websales ja Nettix Pro muodostavat yhdessä Alma Ajo -kokonaisuuden. Alma Ajo kehittää ajoneuvokauppaa ja tekee ajoneuvojen kaupankäynnistä ja omistamisesta mutkatonta.
Key services
Nettiauto, Autotalli, Nettimoto, Nettivene, Nettikone, Konepörssi, Websales, Nettix Pro
Content quality
good
Branding
consistent

Technology

Stack
WordPress, Yoast SEO plugin, jQuery, Slick Carousel, Cloudflare DNS
Platforms
WordPress
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • No DNSSEC but Cloudflare nameservers used
  • No exposed sensitive data detected
  • Use of Google Tag Manager and privacy management scripts

Analytics and tracking

Services
Google Tag Manager
Tracking level
moderate
Privacy practices
good

Advertising

Marketing tools
Privacy Management Script
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is professionally designed and content-rich focused on automotive marketplaces.
  2. Uses WordPress CMS with common plugins like Yoast SEO.
  3. No signs of blocking or WAF challenges.
  4. Privacy and cookie policies are present and GDPR compliant.
  5. No direct company emails or phone numbers found on the homepage; contact form and contact page link provided.
  6. Multiple external links to related automotive and media services under Alma Media group.
  7. No explicit security policy or incident response information published.
  8. No vulnerability disclosure or security.txt found.
  9. SSL is properly configured and enforced.
Technical notes

Notes

The website is built on a WordPress CMS platform, utilizing popular plugins such as Yoast SEO for search engine optimization and Slick Carousel for interactive content display. It employs jQuery and other JavaScript libraries for dynamic functionality. Hosting and DNS are managed via Cloudflare, providing reliable DNS resolution and potential CDN benefits. The site is mobile-optimized with responsive design and includes SEO best practices such as meta tags, Open Graph, and JSON-LD structured data. Performance is moderate, with some preloading and DNS prefetching optimizations. Technical risks include reliance on third-party scripts and lack of advanced security headers. Opportunities exist to modernize the tech stack by adopting newer JavaScript frameworks and improving accessibility compliance.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

Earlier scans of this domain

  1. 53/100Medium38 findingsView report
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