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Security report for ahlens.se

Åhléns · Retail · Sweden

Medium risk. 6 critical or high findings in GDPR outside view, Security headers and 1 other check.

Security score

73/100

Risk levelMedium

0–100, higher is better. How it is calculated

Åhléns is a well-established Swedish retail company specializing in fashion, beauty, and home furnishing products. Their website offers a comprehensive e-commerce platform complemented by physical department stores, targeting general consumers in Sweden. The site is professionally designed with excellent content quality, clear navigation, and strong branding consistency. Technically, the website leverages modern frameworks such as Next.js and React, integrates advanced marketing and analytics tools, and demonstrates good performance and mobile optimization. Security posture is strong with HTTPS enforcement, security headers, and GDPR-compliant consent management, although there is room for improvement in publishing explicit security policies and incident response contacts. The absence of WHOIS data for the queried domain reduces trust slightly but does not detract from the overall legitimacy of the business presence online.

Scanned

NIS2 and GDPR posture

GDPR outside view
25/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

6 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • High

      No Privacy Policy found

      GDPR requires a clear and accessible privacy policy

      What to do: Add a comprehensive privacy policy page and link to it prominently

    • High

      No Cookie Consent Banner found

      GDPR requires explicit consent for non-essential cookies

      What to do: Implement a cookie consent banner that appears on first visit

    • High

      Third-party services without privacy policy

      Detected services: Google Analytics, Facebook, YouTube, Google APIs

      What to do: Document all third-party data sharing in your privacy policy

  2. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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Keep watching ahlens.se

This scan found 17 issues across 6 checks. Monitoring re-runs those checks daily, emails you when something material changes and records each fix, so you can show progress.

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
75
Security headers
75
Email security
85
DNS health
75
Network security
100
GDPR outside view
25
Average
73

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

Åhléns holds a significant market position as a large retail and e-commerce player in Sweden, offering a broad product range from popular brands. Their business model combines online sales with physical stores, supported by a membership program that drives customer loyalty. The company uses a sophisticated marketing ecosystem including consent management, A/B testing, and personalized content delivery via Bloomreach Exponea. The website's integration with Google Pay and other payment services indicates a mature digital commerce infrastructure. While no direct revenue data is available, the scale and quality of the platform suggest a robust revenue stream and competitive advantage in the Swedish retail market.

Security posture

The website demonstrates a mature security posture with enforced HTTPS, comprehensive security headers, and GDPR-compliant cookie consent mechanisms. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the lack of a publicly available security policy, incident response information, or vulnerability disclosure program limits transparency and preparedness perception. The WHOIS data unavailability is a minor concern but does not indicate malicious intent. Overall, the security maturity is good but could be enhanced by publishing formal security documentation and incident contacts.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and commitments.
  2. Provide clear incident response contact information, including abuse and security email addresses.
  3. Implement and publish a vulnerability disclosure or security.txt file to encourage responsible reporting.
  4. Consider publishing Data Protection Officer contact details to enhance GDPR transparency.
  5. Regularly audit WHOIS records to ensure domain registration information is accurate and publicly accessible.
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
Åhléns
Description
Åhléns is a Swedish retail company offering fashion, beauty, and home furnishing products from popular brands. They provide online shopping and physical department stores with services like free shipping and returns, and payment via Swish.
Key services
Online retail, Physical department stores, Customer service, Membership benefits
Content quality
excellent
Branding
consistent

Technology

Stack
React, Next.js, Google Tag Manager, Consent Manager, Ab Tasty, Exponea (Bloomreach), Google Pay
Frameworks
Next.js
Performance
fast
Mobile
excellent
Accessibility
good
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Consent management for GDPR
  • No exposed sensitive data in HTML
  • Secure forms with proper labels

Analytics and tracking

Services
Google Analytics, Google Tag Manager, Exponea (Bloomreach)
Tracking level
moderate
Privacy practices
good

Advertising

Ad networks
Ab Tasty
Tracking pixels
Consent Manager
Marketing tools
Exponea (Bloomreach)
Transparency
good

Site quality

Design
excellent
User experience
excellent
Content relevance
excellent
Navigation
excellent
Professionalism
excellent
Trustworthiness
high

Key observations

  1. Website is a professional e-commerce platform for Åhléns retail chain.
  2. Content is rich, well-structured, and localized in Swedish.
  3. Strong privacy and cookie compliance with consent management.
  4. No WHOIS data available for www.ahlens.se domain, possibly due to querying subdomain instead of root domain.
  5. No signs of WAF blocking or security challenges.
  6. Use of modern web technologies and analytics tools.
  7. No explicit or adult content detected.
  8. Contact information is available via customer support portal link.
  9. No explicit security policy or incident response info published.
Technical notes

Notes

The website is built on a modern React and Next.js framework, ensuring server-side rendering and good SEO performance. It uses advanced marketing and analytics tools such as Google Tag Manager, Ab Tasty for A/B testing, and Bloomreach Exponea for personalization. The site is well-optimized for mobile devices and accessibility, with proper ARIA labels and keyboard navigation aids. Performance appears fast with efficient image loading strategies and CDN usage. No CMS was explicitly detected, suggesting a custom or headless architecture. Hosting provider details were not found in the data. Overall, the technical infrastructure is robust and supports a high-quality user experience.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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