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Security report for adcompany.se

AD company Sweden AB · Retail · Sweden

Medium risk. 5 critical or high findings in GDPR outside view, SSL/TLS and 1 other check.

Security score

53/100

Risk levelMedium

0–100, higher is better. How it is calculated

AD company Sweden AB operates as a well-established B2B supplier in the promotional products industry in Sweden, specializing in reusable bags and other promotional items. The company emphasizes sustainability, social responsibility, and quality assurance, positioning itself as a trusted leader in its sector. Their website reflects a professional and consistent brand image, targeting retailers of profile and promotional items with a comprehensive product assortment and clear business information. Technically, the website is built on the Agera e-handel platform, utilizing modern web technologies such as JavaScript, CSS, and Google Tag Manager for analytics. The site is mobile-optimized with good SEO practices and moderate performance. Accessibility is basic but functional. Security is well-handled with HTTPS and secure session management, although some security headers could be improved. The security posture is solid with no visible vulnerabilities or exposed sensitive data. The site includes a detailed cookie consent mechanism compliant with GDPR, but lacks explicit published security policies or incident response contacts. Overall, the risk is low, but improvements in security transparency and accessibility would enhance trust. Strategically, the company should focus on publishing formal security and incident response policies, enhancing accessibility, and implementing additional security headers to strengthen their security posture and compliance stance.

Scanned

NIS2 and GDPR posture

GDPR outside view
18/ 100 · Critical
Checks completed
7of 7

NIS2 Art. 21(2)

  1. (a) Risk analysis and security policies: Not visible from outside
  2. (b) Incident handling: One indicator
  3. (c) Business continuity, backups and crisis management: Not visible from outside
  4. (d) Supply chain security: Not visible from outside
  5. (e) Secure acquisition, development and maintenance, including vulnerability handling: Partly checked
  6. (f) Assessing the effectiveness of security measures: Not visible from outside
  7. (g) Cyber hygiene and security training: Not visible from outside
  8. (h) Cryptography and encryption: Partly checked
  9. (i) HR security, access control and asset management: One indicator
  10. (j) Multi-factor authentication and secured communications: Not visible from outside

This scan rated NIS2 with an earlier keyword method that is no longer shown; rescan for the per-article view. Risk management, continuity, supply chain, training, MFA, management oversight (Art. 20) and incident reporting (Art. 23) need internal evidence, and Guard cannot tell whether NIS2 applies to this organisation.

GDPR is indicative only, based on publicly visible signals: Articles 7, 12, 13 and 32 of Regulation (EU) 2016/679 and Article 5(3) of the ePrivacy Directive. Not a certification or legal assessment.

Priority findings

5 findings rated critical or high. Fix these first.

  1. GDPR outside view

    These are the privacy signals visitors and data protection authorities look for under GDPR.

    • Critical

      EU business without adequate privacy measures

      EU businesses are subject to strict GDPR requirements

      What to do: Implement comprehensive GDPR compliance including privacy policy, cookie consent, and data protection measures

    • Critical

      No HTTPS encryption

      GDPR requires appropriate security measures for personal data

      What to do: Implement SSL/TLS certificate for HTTPS

    • High

      No Cookie Policy found

      GDPR requires clear information about cookie usage

      What to do: Add a dedicated cookie policy explaining cookie usage and purposes

  2. SSL/TLS

    TLS encrypts the connection and proves the site is really yours. Weak or expiring certificates trigger browser warnings and put traffic at risk.

    • Critical

      No HTTPS Encryption

      Website does not use HTTPS encryption, making all data transmission vulnerable to interception

      What to do: Implement SSL/TLS certificate and redirect all HTTP traffic to HTTPS

  3. Security headers

    Security headers are instructions your web server sends to every visitor’s browser. Missing ones leave visitors more exposed to attacks such as clickjacking and injected scripts.

    • High

      Missing Content-Security-Policy header

      Controls resources the browser is allowed to load

      What to do: Implement a Content-Security-Policy appropriate for your application

      • ASVS V3.4.3
      • OWASP Secure Headers: OWASP Secure Headers Project recommends Content-Security-Policy: default-src 'self'; form-action 'self'; base-uri 'self'; object-src 'none';…

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  • TLS certificates and expiry
  • DNS records
  • SPF, DKIM and DMARC
  • Security headers
  • GDPR and NIS2 posture
  • Exposed services
  • Third-party trackers
  • Security score drift

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Results by check

Each check with its score, findings and the evidence it collected.

How this score is calculated

The security score runs 0–100, higher is better. It is the plain average of the security checks that completed in this scan, each counted equally. A check that could not run is left out: it counts neither as a pass nor as a fail.

Counted in this score

SSL/TLS
0
Security headers
65
Email security
55
DNS health
80
Network security
100
GDPR outside view
18
Average
53

Not counted

  • NIS2 outside view: Re-weights evidence from the TLS, email, DNS, network and hygiene checks, so counting it would count that evidence twice. Shown on its own.
  • OffSeq Observations: An AI reading of the site, useful context but not reproducible evidence. Shown on its own.

Findings that cap the score at 49

Each of these is serious on its own, so while any is present the site cannot rate better than high risk, however good the other checks are.

  • The certificate is not trusted by browsers
  • The website is not served over HTTPS
  • A database, remote desktop, file-sharing or Telnet service is reachable from the internet
  • The page loads a script from a compromised source
  • The domain registration has expired
  • SPF authorises every server to send mail as the domain

Partial scans

When the site blocks Guard or most checks cannot run, the score covers only the checks that ran (usually DNS and email), is capped at 75 and is shown as partial, without a risk level.

Risk levels

  • Critical0–25
  • High26–49
  • Medium50–75
  • Low76–100

Breach exposure

Leaked credentials and lookalike domains from OffSeq Breach. The counts are free; the detailed lists are paid add-ons.

Dark web exposure

Add-on

Leaked records that mention adcompany.se, from OffSeq Breach.

Total records
9
Employees
0
Customers
9
Third parties
0
Weak passwords
0%

2 subdomains affected

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Technical appendix

Business context, site observations and technical notes gathered during the scan, and the standards behind each reference.

Business context

Business profile

AD company Sweden AB holds a strong market position as a leading supplier in Sweden's promotional product industry, with a particular focus on reusable bags for grocery retail. Their business model is B2B wholesale, targeting retailers of promotional items. The company leverages sustainability and social responsibility as competitive advantages, including chemical testing, traceability, and certified supply chains. Their product range includes bags, umbrellas, safety products, and custom-made items, catering to a diverse client base. The website content and navigation support their business goals effectively, with clear calls to action for registration and contact. Partnerships or subsidiaries are not explicitly identified, indicating a focused operational scope. Growth indicators include a comprehensive product offering and active news updates. The company maintains a professional digital presence aligned with its market niche.

Security posture

The website demonstrates a mature security posture with HTTPS enforced and secure session cookies in use. The cookie consent mechanism is robust, allowing users to manage preferences in compliance with GDPR. No exposed sensitive data or vulnerable libraries were detected in the HTML content. However, the absence of explicit security headers such as Content-Security-Policy and X-Frame-Options represents an area for improvement. There is no published security policy or incident response contact information, which limits transparency and readiness for security incidents. The site does not provide a vulnerability disclosure or security.txt file. Overall, the security maturity is good but could be enhanced by formalizing policies and improving header configurations.

Recommendations

  1. Publish a dedicated security policy page outlining security practices and controls.
  2. Add explicit security headers including Content-Security-Policy, X-Frame-Options, and X-Content-Type-Options.
  3. Implement and publish an incident response contact channel such as security@ or abuse@ email.
  4. Consider creating a vulnerability disclosure policy or security.txt file to encourage responsible reporting.
  5. Enhance website accessibility features to meet higher compliance standards and improve user experience.

Contact details published on the site

Addresses
Legal name
AD company Sweden AB
Site observations

Automated reading of the public site. Ratings are indicative.

Business

Company
AD company Sweden AB
Description
AD Company is one of the oldest and most established companies in the promotional industry in Sweden. They are a leading supplier of reusable bags to the grocery retail sector, focusing on social responsibility, environmental sustainability, chemical testing, traceability, and quality.
Key services
Promotional product supply, Reusable bags, Custom made bags, Safety products, Umbrellas, Lanyards
Content quality
good
Branding
consistent

Technology

Stack
JavaScript, CSS, HTML5, Google Tag Manager (gtag.js), Fotorama (image slider), Fonts.net (Avenir font)
Frameworks
Agera e-handel (e-commerce platform)
Performance
moderate
Mobile
good
Accessibility
basic
SEO
good

Security

Observed score
85/100
Good practices seen
  • HTTPS enforced
  • Cookie consent with opt-in/opt-out
  • No exposed sensitive data in HTML
  • Secure session cookie (PHPSESSID)

Analytics and tracking

Services
Google Analytics
Tracking level
moderate
Privacy practices
good

Advertising

Tracking pixels
Google Analytics (via gtag.js)
Transparency
basic

Site quality

Design
good
User experience
good
Content relevance
good
Navigation
good
Professionalism
good
Trustworthiness
high

Key observations

  1. Website is fully accessible with no blocking or WAF challenges.
  2. Strong focus on sustainability and social responsibility in business operations.
  3. Comprehensive cookie consent mechanism with detailed settings.
  4. Clear and consistent branding and navigation structure.
  5. Use of modern web technologies and e-commerce platform.
  6. Contact information is prominently displayed and verified.
  7. No explicit security or incident response policies published.
  8. No visible vulnerabilities or exposed sensitive data.
Technical notes

Notes

The website is built on the Agera e-handel CMS platform, using modern front-end technologies including JavaScript, CSS, and HTML5. It integrates Google Tag Manager for analytics and uses Fotorama for image sliders. Fonts are loaded from fonts.net. The site is mobile responsive with good SEO meta tags and Open Graph data. Performance is moderate, with no major technical debt visible. The site uses HTTPS with a good SSL configuration. There is room for improvement in accessibility and security header implementation. No legacy or vulnerable libraries were detected. Overall, the technical infrastructure supports the business needs effectively with opportunities for modernization in security and accessibility.
Standards and sources

Reference chips under each finding point to the standard, regulation or specification the finding relates to. They are taken from the official datasets below and mapped conservatively: a finding with no defensible link shows none. NIS2 and GDPR references mark where a finding is relevant evidence, not a compliance verdict. Implementing Regulation (EU) 2024/2690 binds digital infrastructure and digital service providers; for other entities it is the most detailed public reading of the Article 21 measures. WCAG, EN 301 549, European Accessibility Act and Web Accessibility Directive references name the requirement an automated accessibility rule relates to; they are not a conformance verdict.

Retrieved 2026-10-25

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